If you quietly put your prices up tomorrow, what would actually happen? Would clients disappear? Would bookings slow down? Or is that just the story your brain tells you when money comes up?
With all the renovating happening here, and me weighing up whether a second bathroom is a smart long-term move, I’ve been thinking about return on investment.
Business isn’t that different. We compare. We hesitate. We look sideways at what everyone else is charging. But we don’t always stop and work out what makes sense for us.
In this episode, I’m unpacking what’s really sitting underneath pricing discomfort, and why the feast and famine cycle often comes down to structure, not demand. If money feels a bit wobbly in your practice right now, have a listen.
And if you’d like to go further, I’m running a live webinar on March 16 at 1:30pm ACST where we’ll walk through the practical side of pricing and appointments.
Sign up here: https://www.geraldineheadley.com/strategy1
Make sure you’re subscribed for the rest of our March money series.
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