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This week I'm checking in with you about capacity, not more hours, because it's been a fortnight since we first talked about it, and I want to know how you're getting on.Here's what I cover:
I’m kicking off September with sustainable growth, and this fortnight, we’re talking about capacity.
When you run your own practice, it’s not just about how many clients you can fit into the diary. There’s the consult, the notes, the research, the admin, the business itself, and then there’s having enough energy left for your actual life.
I’m sharing how I worked out my own limit of 15 clients a week, why I protected certain days and evenings, and why “just book more clients” isn’t always the answer. I’m also looking at some simple changes to the way we talk about our services and how those little reframes can shift the conversation with clients.
Strategy Lab members, you can take this further with the capacity calculator and workbook.
Just access them in the portal. Not part of the Strategy Lab yet? Join us and work through it with me. Join the Strategy Lab → https://www.geraldineheadley.com/strategy-lab-clinical-confidence
I got asked to hand over my bio recently and had to stop and rewrite the whole thing, because it wasn’t me anymore. Our work changes quietly. We take on different clients, learn new things and develop our practice, but the words we use can stay stuck in the past.
In this episode, I’m taking you through an identity audit, including your bio, your one-line introduction, the language you use and who your work is actually for now.
The full identity audit workbook is part of the Strategy Lab work, where we’ll take these reflections and practical exercises further. If you’d like to join me in Strategy Lab, you can get started here: https://www.geraldineheadley.com/strategy-lab-start-here
Next month, we’re moving into sustainable growth.
Find me at geraldineheadley.com for more, including free focus calls.
Things change. Your practice changes, you learn more, you work with different people, and before you know it, the bio you wrote a year ago doesn’t really describe you anymore.
In this episode, I’m talking about doing an identity audit. Looking at what you do now, who you work with now, and whether the way you talk about yourself has caught up.
For my Strategy Lab people, your exclusive content and workbook are now in the Lab, ready for you to work through. You’ll have a clearer picture of who you are in your practice now and what needs updating, so your words match the practitioner you’ve become.
Not in Strategy Lab yet? You can start here: https://www.geraldineheadley.com/strategy-lab-start-here
Connect with me:
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
What did you say yes to this week that you're already resenting?
Saying a clean no (and a clear yes) isn't as simple as it sounds, it's something we have to practise and normalise. My niece never says yes or no to anything. It's always "what about we do it this way?" Turns out that's exactly how she talked her way into becoming a ski instructor, against her father's doubts.
This week I'm unpacking why softening our yeses and noes might be the small change that actually sticks, plus questions to sit with.
Running a practice involves far more than clinical knowledge. Sometimes what helps most is having the right systems in your back pocket, that's what Strategy Lab is for.
Not a member yet?
Head to www.geraldineheadley.com/strategy_lab and come and join us.
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
We've just wrapped up July, which was our end of financial year month (hello, tax time and those awkward money conversations), so this month I'm shifting gears to talk about leadership and identity. And no, I don't mean the "write a book, get on stage, save the world" version. I mean the small, daily one. The one that's really just a pattern of yeses and noes.
In this episode I talk about why it's okay to have another job while you build your practice, the moment someone copied my Academy name and how I turned it into a nudge to uplevel, why we practitioners default to yes so easily, and why boundaries aren't walls, they're the shape of your practice. Plus my own clean no with the kids over daytime TV (twenty-one years and counting)
Strategy Lab members, grab your Practitioner to Leader workbook and dive into the extended episode, exclusive to you.
Not a member yet?
Head to www.geraldineheadley.com/strategy_lab and come and join us.
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
As we finish up the month, it's a good chance to stop and have a look at how things are really going in your practice. Not just the income or the number of clients you've seen, but the difference you've made.
How have your clients changed? What have they achieved? What conversations have stayed with you? We'll also have a look at client retention, whether it's time to ask for a review, and why the impact you have every day is often the most valuable part of your work.
Strategy Lab members, your one-to-one link is in last week's workbook.
Not a Strategy Lab Member Yet? Join the Strategy Lab here: www.geraldineheadley.com/strategy_lab
AI is everywhere at the moment, and chances are your clients are arriving with advice from Google, social media, AI, or somebody they've spoken to along the way.
So where does that leave us as practitioners?
In this episode, I'm talking about the difference between having an answer and making a real difference for the person sitting in front of you. Because while information is easy to find, understanding the individual and what they need is something else entirely.
We'll also look at the impact we have in practice every day, and why some of the most important parts of our work are often the hardest to measure.
Strategy Lab Members:If you're in the Strategy Lab, there's a workbook and a separate conversation waiting for you inside the platform, where we'll take this a bit further and look at how it applies in your own practice.
Not a Strategy Lab Member Yet?Join the Strategy Lab here: www.geraldineheadley.com/strategy_lab
Connect with me:
www.geraldineheadley.com/strategy_lab
www.geraldineheadley.com
www.instagram.com/mentoringwithgeraldine/
Every so often I like inviting someone onto the podcast because I always enjoy hearing how other practitioners have built their businesses.
This week I sat down with Coby du Preez, massage therapist, business owner and mentor, to chat about growing a practice, building a community around you, avoiding burnout and why it's so important to really understand what your clients are trying to achieve.
We also talk about making the move from being a solo practitioner to leading a team, and why building relationships, both with your clients and other health professionals, is such an important part of running a successful practice.
There are lots of practical ideas throughout this conversation that I'm sure will get you thinking about your own practice, whether you're just starting out or you've been doing this for years.
Have a listen and see what you take away from it.
Connect with Coby du Preez: musclemedicine.com.au
Not in the Strategy Lab yet? Come and join us at geraldineheadley.com/strategy_lab or send me an email at [email protected]
This week's a bit of an encourager for you all, whether you're in the Strategy Lab or just out there in podcast land.
So today I've got three questions for you to sit with, whatever you're doing right now (dishes, walking, driving, whatever it is). Answer them honestly and you'll walk away knowing exactly where your pricing is leaking, and what to do about it.
I also share a bit about how I've reshaped my own offerings this year, cutting back the loss leaders and making Strategy Lab a better product for the people in it.
Quick heads up for Strategy Lab members: the 14-day pricing update campaign with email templates and scripts is now live and freshly updated for you.
Head to https://www.geraldineheadley.com/strategy_lab to find out more about the Strategy Lab
Also don't forget, I've got a live day coming up on the 20th, a full session all about how the consult works. Book your place here: https://www.geraldineheadley.com/checkout/cart
Next episode we're staying on money, but flipping to the other side of it.
From the publisher's feed