Merchant to Merchant: A Retail Podcast by Something Digital

The coronavirus crisis has created an appreciable uptick in eCommerce. How are brands trying to create new opportunities and how are they trying to "channel shift" their customers from offline to online? In this live episode recorded in May of 2020, we'll discuss the "playbook" for 2020 growth, what customer expectations are right now, and how brands that sell home goods and apparel can appeal to homebound customers. Listen now!

In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?

How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.

Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast.

Listen now!

Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA. Listen now!

Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.

Join us for a show recorded LIVE at Industry West in SOHO, NYC.

What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries.

Listen now!

Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Sheik Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice.

Keely Carney knows about second chances herself. When she found herself re-entering the workforce after a life-changing experience in rehabilitation she saw first-hand how hard it can be for people to rebuild their lives and launch a career. She took what she learned from her own story and founded a Non Profit retail brand, Second Chance, which provides jobs for the homeless and inspiration to their customers through words of affirmation - through local partnerships - crafting beautiful handmade treasures. In this episode we'll meet Keely and dive into how she made her transformation and how she's helping give a second chance to others. Listen now!

Jesse Lazarus is no stranger to pushing the limits. As the Chief Process and Innovation Officer for historic textile manufacturer Kravet he has fought to modernize the way businesses transact with the over 109-year-old company. In this episode of Merchant to Merchant we discuss the challenges of choosing where to invest, how to promote and cheerlead adoption in an organization, and where technologies can assist and where they can hinder.

Listen now!

Building community is no easy task. Creating that community and keeping your authenticity and your voice is even harder - and yet, somehow the three merchants from Atlanta on our panel this month have found a way to create opportunities for telling their stories and spreading their message, through commerce, and creating vibrant communities.

From popsicles to messages of love and hope this panel doesn't disappoint. A very special thanks to Mailchimp and to Citizen Supply for making this edition of Merchant to Merchant possible!

How do you combat the challenges of extreme seasonality in retail? This month we traveled to Seattle to the Filson Flagship store and invited two incredible retailers to a fireside chat to discuss exactly this. Listen now!