MerchantSpring Marketplace Masters

In this episode of Marketplace Masters, host Paul Sonneveld sits down with Harry Clayman, Senior Partner of Measurement Partnerships at Walmart Connect. They explore the innovative ways Walmart's retail media advertising platform enables brands to connect with customers more effectively. 

Harry shares insights into his role, focusing on measurement partnerships and the integration of reporting APIs that facilitate customer self-service solutions. With over a decade of experience in digital advertising, Harry discusses the importance of data accessibility and how different partners utilise Walmart Connect’s resources to enhance their advertising strategies. 

Tune in to learn how Walmart Connect is reshaping the retail media landscape and driving growth for brands.

In this episode of Marketplace Masters, host Paul Sonneveld delves into the critical yet often misunderstood discipline of forecasting for Amazon vendors. Joined by Justin McMillan from Rebelution, they explore the complexities of anticipating sellouts, navigating Amazon's opaque purchase orders, and managing unexpected surges in demand. 

Justin shares insights into his work with a diverse range of brands, focusing on how effective forecasting can enhance vendor operations. The conversation emphasises the importance of building smarter, more resilient strategies in the dynamic landscape of marketplace finance. 

Tune in for valuable tips and expert advice on mastering the art of forecasting in the Amazon ecosystem.

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Catherine Bolich, founder of Bolich Consultanting shares her journey of scaling her boutique agency to 11 clients within just over a year, managing operations across multiple Amazon countries and various retail platforms, including Walmart and TikTok. 

The discussion delves into the challenges faced by smaller agencies in serving a global clientele while maintaining efficiency and minimising costs. 

Catherine offers insights into navigating country-specific hurdles and provides valuable lessons for other small agencies looking to thrive in the competitive marketplace ecosystem. 

Tune in to learn how to stay lean while delivering exceptional service on a global scale.

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Sumanth Janardhan, Key Account Manager for Selling Partner and Services at Amazon. They discuss the significant rollout of Amazon's new solution provider program, which is set to transform how agencies and service partners engage with clients.

 Sumanth provides a detailed overview of the new SVP framework, clarifying the changes, implications for agencies, and essential next steps for those involved. This episode aims to address the confusion and concerns surrounding the rollout, offering valuable insights for agencies navigating this transition. 

Tune in to understand what these changes mean for your business and how to adapt effectively.

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Brett Curry, CEO of OMG Commerce, to discuss the powerful yet often overlooked strategy of driving traffic from YouTube to Amazon. 

They explore the importance of YouTube for Amazon growth and how agencies can effectively present this opportunity to their clients. Brett shares insights into building YouTube campaigns that not only generate views but also convert high-intent traffic into customers on Amazon. 

Tune in to discover actionable strategies that can elevate your marketplace business through the potential of YouTube advertising.

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Dirk Brederecke, founder of Hello Brands and former head of vendor management for the Pets category at Amazon Europe. 

They delve into the complex world of negotiating trading terms and conditions with Amazon, a crucial aspect for every Amazon vendor. Dirk shares his insights and strategies for effectively negotiating key trading terms such as co-op, freight, and AVS, emphasising the importance of aligning these negotiations with broader business objectives.

 Additionally, Paul introduces the new AMC Insights module from MerchantSpring, designed to enhance Amazon Marketing Cloud usage for agencies and vendors, featuring pre-built reports and AI-generated commentary, all available for free on agency plans. 

Tune in to gain valuable knowledge and skills to elevate your Amazon business strategies.

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Christoph Krauss, Associate Partner at the renowned management consultancy, Prof. Roll & Pastuch. He delved into the intricate relationship between Amazon and traditional retail, exploring how the Amazon vendor platform operates within the larger context of offline sales. 

Christoph, with over two decades of experience in marketing and sales, shares valuable insights drawn from his extensive background advising B2C brands on strategy, pricing, and commercial growth. 

Tune in to discover the strategies behind successful navigation of the evolving retail landscape and gain key takeaways for leveraging Amazon's platform effectively.

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Chris Fryburger, the Founder/CEO of nReach, to discuss the current landscape of mergers and acquisitions (M&A) within the Amazon agency space. 

He explored critical topics such as trends in M&A, buyer behaviour, valuation multiples, and growth levers, all drawn from Chris's recently released Q2 2025 Amazon Agency Investor Report. 

The conversation highlights the importance of understanding the M&A environment for agency owners contemplating their next steps, whether that involves building, buying, or planning an exit strategy. 

Tune in for valuable insights that can help you navigate the evolving world of e-commerce marketplaces.

In this episode of Marketplace Masters, host Paul Sonneveld dives into the crucial function of account management within Amazon agencies. He is joined by Scott Ohsman, VP of Digital Commerce at Quickfire, who brings over 30 years of experience in launching brands on Amazon. 

Scott shares his insights on effective account management strategies, emphasising a brand-first mindset shaped by his extensive retail and e-commerce background. With a wealth of knowledge from working with over 200 brands and running his own sales and marketing agency, Scott discusses the challenges and opportunities faced by account managers. 

Tune in for valuable insights and practical tips to enhance your Amazon account management practices.

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Alexandra Carmody, SVP of Brand Strategy at Front Row, to discuss proven strategies for luxury beauty brands on Amazon. 

With a focus on the complexities of the Amazon platform, they explore how Front Row leverages its proprietary technology, Catapult, to drive e-commerce growth for beauty, health, wellness, and consumer brands. 

Alexandra shares insights from her extensive experience in guiding brands to success on Amazon, highlighting the importance of marketplace partnerships and best-in-class services. The episode also encourages audience interaction, inviting listeners to ask questions throughout the live recording. 

Tune in for valuable strategies that can help luxury beauty brands thrive in the competitive Amazon marketplace.