MerchantSpring Marketplace Masters

📱💥 Amazon Sellers: Why TikTok Shop Can’t Be Ignored in 2025

TikTok Shop is exploding—and it’s not just hype. In this Marketplace Masters episode, Kristen Kurowski (Emplicit) joins Paul Sonneveld to reveal how Amazon-first brands are unlocking top-of-funnel reach, low-cost growth, and a serious Amazon halo effect by launching on TikTok Shop.

Get the inside track on what works (live selling, creator networks, 30/30/30 revenue split), what fails (expecting instant profitability), and how to build a strategy that scales—without abandoning your Amazon core.

If your agency isn’t offering TikTok Shop services yet, you’re already behind.

🚫💬 Unfair Amazon Reviews Are Hurting Your Clients—Here’s How to Remove Them (Legally)

In this episode, Shane Barker, owner of TraceFuse, joins Paul Sonneveld to break down how agencies can spot and remove non-compliant Amazon reviews—without breaking TOS. Learn exactly what Amazon will remove, how to build a winning case, and why AI is your secret weapon for keeping listings clean.

If your clients are losing sales from competitor attacks, pricing mentions, or profanity-laced reviews—this is your blueprint for taking action fast.

📉📦 Struggling with PO Volatility and Inventory Chaos?
You’re not alone—and it’s costing you.

In this Marketplace Masters episode, Nathan Grimm (Founder, Mercantile Commerce) joins Paul Sonneveld to break down what’s actually working in Amazon vendor forecasting and demand planning. From sell-through-first forecasting and depth of cover signals to how vendors should adjust for promo events, new SKUs, and even Amazon’s erratic PO behaviour—this is the blueprint for future-proofing your inventory ops in 2025 and beyond.

If your team still builds demand plans off POs… this one’s mandatory.

🧠💡 AI-Generated Content Doesn’t Mean AI-Grown Brands
Speed. Scale. Style. AI is changing how Amazon content gets made—but that doesn’t mean it’s doing the thinking.

In this Marketplace Masters episode, Paul Sonneveld sits down with John Wondrasek of Incomar Services to uncover how his global content studio is leveraging AI without losing the soul of storytelling. From 3D renders and lifestyle image generation to hiring for AI fluency, John shares the tools, workflows, and mindset shifts agencies need to thrive.

If you’re an Amazon agency wondering how to price, position, or evolve your content services in the AI era—this is your blueprint.

🌍 Tariffs Are Rising—Is It Finally Time for US Brands to Go All-In on Europe?

With US-China tariffs threatening Amazon's margins, Europe is looking less like a nice-to-have and more like a must. In this episode, Marc Miller and Jake Russell from UK-based Amazon agency Mercātus join Paul Sonneveld to break down what it really takes to succeed in Europe—without boots on the ground.

From zero-rated EU import duties and Amazon’s end-to-end logistics network to surprisingly deep demand in overlooked categories (📈 cat furniture in France?), this is the strategic playbook for margin-conscious US brands eyeing international expansion.

🚨 AI Is Not Your Agency’s Silver Bullet – with Chris Turton 🚨

AI is everywhere—but is it actually moving the needle for Amazon agencies, or just adding noise? In this unfiltered episode of Marketplace Masters, Chris Turton (E-commerce Intelligence) joins Paul Sonneveld to challenge the hype. From Rufus and Cosmo to generative content tools and client pressure, Chris breaks down what’s real, what’s noise, and where agency leaders should be focusing their time.

Forget the fluff—this is a brutally honest look at how AI fits (and doesn’t fit) into real Amazon operations, and why sticking to fundamentals might still be your biggest edge.

🚀 How a One-Person Amazon Agency Manages Multi-Million Dollar Vendor Accounts 🚀

Forget everything you think you know about scaling. In this episode of Marketplace Masters, Aaron Moore reveals how he runs some of the largest and most complex Amazon vendor accounts entirely solo—without offshoring, without a team, and without burning out. Discover the systems, tools, and habits that let him stay lean, lightning-fast, and wildly profitable while delivering results that rival big agencies.

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Anthony Finch, Founder of Vendor Rocket, to discuss strategic planning for Amazon vendors aiming for success in 2026. 

Instead of focusing on short-term AVN (Amazon Vendor Negotiation) tactics, the conversation emphasises the importance of a proactive strategy that aligns stakeholders and builds sustainable growth structures. Paul and Anne explore a leadership playbook designed for vendors ready to transition from reactive approaches to a more strategic outlook. 

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Trisha Hubbard, founder of Lunge Marketing, and Joshua Fulmer, executive creative director at Lunge Marketing, to discuss the intricacies of licensing on Amazon. 

The conversation delves into how brands and sellers can effectively set up and optimise their presence, whether they own the brand or are selling licensed products. Key topics include advertising strategies, product page optimisation, and store linking techniques. The episode also features a live Q&A segment where listeners can engage directly with the guests. 

Tune in to gain valuable insights and learn how to master the art of licensing on Amazon!

In this follow-up episode of Marketplace Masters, host Paul Sonneveld reconnects with Josh Cowan, Sales Director at Intero Digital and former Amazon Vendor Manager, to dive into a topic every vendor should care about—retail pricing on Amazon. While last week’s episode focused on getting Amazon to accept cost price increases, this time the focus shifts to how Amazon sets retail prices, why it matters for brand value and omnichannel consistency, and how vendors can protect against price erosion. From brand perception to channel conflict, Josh breaks down why retail pricing is a strategic lever—not just a technical afterthought.

Josh shares insider insights into Amazon’s retail pricing algorithm, which is largely driven by external price matching, internal third-party offers, and overstock sell-through dynamics. He also highlights the lesser-known levers Amazon uses, like margin compression and cost-plus calculations, and explains the real impact of over-ordering, weak distributor control, and non-compliant resellers. While vendors can’t dictate retail pricing directly, Josh offers actionable strategies to influence price outcomes—from strengthening distribution policies and MAP enforcement to leveraging promotional tools and being selective about which purchase orders to accept.

This episode is a tactical roadmap for vendors who want to keep Amazon pricing aligned with broader retail goals—especially heading into AVN season, where net PPM benchmarks come under pressure. Josh’s guidance on inventory discipline, variation planning, and strategic product launches helps brands proactively manage price erosion and margin compression without sacrificing brand equity. Whether you're a global vendor or growing mid-market brand, this conversation will help you take back control of your pricing narrative on Amazon. To get in touch with Josh, connect via LinkedIn or email him at [email protected]