MerchantSpring Marketplace Masters

Amazon profitability isn’t a “finance problem” anymore—it’s the make-or-break conversation agencies must lead. 

In this episode, Andrew Morgans (CEO, Marknology) explains how agencies can shift from execution vendors to profit partners, using structured diagnosis, fee visibility, and cross-functional levers (content, ads, ops, strategy) to protect margins as Amazon costs keep rising.

 Expect practical quick wins, a KPI→root cause→fix framework, and how to keep client relationships alive when budgets get squeezed.

🧠 Amazon Vendor in 2026: Complexity Up, Support Down—Now What?

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this no-holds-barred closing panel, six of the sharpest minds in Amazon Vendor strategy—Sam Adams, Chris Khoo, Paola Marzario, Oliver Tomaschewski, Toni Turbanisch, and James Wakefield—break down how brands can thrive as Vendor Central becomes more automated, fragmented, and unforgiving.

Expect tactical takes on the hybrid model as insurance, the one hire that matters (data mastery), the truth about VM support (it’s already gone), and why off-Amazon traffic and operational resilience are now essential—not optional. If you want to stay in control as Amazon changes the rules, start here.

🚨 Tentpole Deals = Tentpole Profits—If You Prep Right

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Sam Adams (Toucan e-commerce) reveals what separates vendors who coast through Prime Day from those who crush it. Learn why price history, SOA funding, ASIN selection, and retail readiness make or break your deals—and how to combine them with full-funnel ads for exponential new-to-brand growth.

If you’re not building demand before the event and retargeting after, you’re leaving serious money on the table. This is your peak-period blueprint for 2026.

📉 Struggling Vendor Account? Here’s the 6-Week Turnaround Playbook

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Toni Turbanisch (ex-Amazon Strategic Account Services and Managing Director, Turbanisch Consulting) delivers a no-fluff rescue plan for underperforming vendor accounts. From cutting the deadweight in your catalogue to fixing returns, auditing agency spend, and rebuilding team accountability, Toni shows how to stabilise performance fast—and why most turnarounds fail without data clarity and ruthless weekly routines.

If your margins are bleeding or you’re stuck in reactive mode, this is the wake-up call you’ve been waiting for.

🚚 Amazon Vendor Logistics: Your Hidden Profit Lever for 2026

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Oliver Tomaschewski (Founder, DiCommerce) unpacks the inbound, outbound, and consolidation programs that smart vendors are using to cut freight costs, reduce chargebacks, and win AVNs. From WePay vs TheyPay to SUPERPICS, FC Direct, and Vendor Flex, Oliver breaks down exactly how to turn logistics into a margin advantage—fast.

If you're still treating logistics like a backend function, this is your wake-up call: it's now a strategic lever in every vendor negotiation.

🌍 MoR in Europe: Smarter Scaling Without the VAT Headaches

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Paola Marzario (Founder, BrandOn Group) breaks down how the Merchant of Record (MoR) model gives brands a vendor-style experience beyond Amazon—across Europe’s fragmented marketplaces. Learn how MoR absorbs the tax, compliance, returns, and reconciliation mess so your team can focus on pricing, content, and strategy.

If you're eyeing Zalando, Leroy Merlin, Kaufland, or Decathlon—and want Amazon-style simplicity without losing control—this is your playbook.

🤝 Your AVS Isn’t Magic—But It Can Be a Multiplier

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Travis Chappell (ex-Amazon, now Head of Vendor Services at Venture Forge) reveals how to turn your AVS and VM relationships into growth accelerators. From unlocking escalations and deal funding to getting insider category intel before it’s shared on email, Travis shows how high-trust relationships fuel strategic wins.

Learn what Vendor Managers really want in 2026 (predictable net PPM, exclusivity, supply chain hygiene), how to structure a Vendor Improvement Plan, and why your AVS should never feel like a ticketing bot.

💸 Amazon’s Not Stealing Your Margins—But You’re Probably Leaking Them

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, James Wakefield (Founder, ProfitGuard by Wake) exposes the hidden profit killers inside Vendor Central: chargebacks, shortage claims, co-op errors, and returns.

James explains why most deductions aren’t mistakes—they’re caused by upstream complexity you can fix. From auditing five years of deductions to fixing your barcode, labelling, and invoicing setup, this is your crash course in stopping the bleeding and taking back control.

🤝 Amazon AVNs Are Not a Surrender—They’re a Strategy

This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Asha Bhalsod (Founder, Etopia Consultancy) shows vendors how to negotiate AVNs from a position of strength—not fear. From owning your data and knowing your net PPM to structuring win-win concessions and pulling unprofitable ASINs, Asha lays out a no-fluff approach to protecting profitability and regaining leverage—while still making your VM’s job easier.

If your 2026 strategy still starts with “saying yes,” watch this first.

🧠 Amazon Vendor 2026: Your Expert-Led Playbook Starts Here

This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Martin Heubel, Kara Babb, Alexandra Carmody, and Ryan Craver tackle the real questions vendors are facing—from launching new SKUs without overcommitting to using Born to Run wisely, quantifying the value of Direct Fulfillment, and escalating Amazon’s price-matching chaos.

Expect sharp takes on 3P transitions (can you ever recover lost velocity?), how to negotiate smarter (especially when Amazon benefits more than you), and why off-Amazon traffic from TikTok is quickly becoming a margin-saving lever. If you're setting your 2026 strategy, this panel is your essential download.