MerchantSpring Marketplace Masters

🚀 The Perfect Amazon 1P Launch—Blueprint, Hacks & All

Launching on 1P? Don’t wing it. This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Ryan Craver (Co-Founder, Podean) shares the exact blueprint for launching at scale on Amazon—plus tactical hacks your competitors don’t want you to know.

From pricing parity, profitability, and content that converts to Premium A+, review velocity, and sustainable media, Ryan maps out the launch journey end-to-end—and shows why post-launch testing and refinement is where real growth begins.

🚨 Your Amazon 1P Account Is Not Safe—Unless You Do This

This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Alexandra Carmody (SVP, Front Row) exposes the real risks behind vendor account closures—what triggered Amazon’s 2024 purge, what changed in 2025, and what’s next in 2026.

From PO cuts, silent signals, and VM ghosting to building resilience with SKU rationalisation, 3PL agility, and selective hybrid moves, Alexandra shares the proactive strategies every vendor needs to defend their 1P seat—and stay in the game.

🏁 Going 1P on Amazon? It’s More Than Just a Switch—It’s a Strategy

This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Kara Babb and Nick Gezzar (Flying Tiger Partners) dismantle the myths of 3P-to-1P transitions—and reveal what Amazon really looks for when inviting brands to Vendor Central.

From category signals and commercial terms to selection gaps, distribution strategy, and how to influence (not control) your way to long-term 1P profitability, this session is a must-watch for brands debating the switch or scaling as a hybrid.

📉 Your Margin Isn’t Missing—Amazon’s Taking It

This session was recorded as part of the Amazon Vendor Summit on Day 1. In this In this fireside session, Alyssa Albanese (Global Overview) reveals the silent killers of vendor profitability—from OTIF chargebacks and aged inventory to Amazon’s ruthless price-matching.

With experience on both sides of the table (Amazon + Target/Chewy), Alyssa shares how to shift from reactive firefighting to strategic partnership—building cross-functional alignment, cleaning your marketplace, and using AVNs as a launchpad for better margins in 2026.

🛒 Amazon Grocery Just Got Serious—Is Your Brand Ready?

This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Amazon’s not just the everything store anymore—it’s coming for the everyday basket. In this Marketplace Masters keynote, Matt Ulmer (SVP E-commerce, CA Fortune) breaks down Amazon’s bold grocery strategy shift: from siloed Fresh and Whole Foods to a unified, same-day grocery cart.

Matt reveals the playbook for 2026 success—1P assortment tuned for margin and velocity, smarter pack architecture, bulletproof OTIF, and grocery-optimised content that converts in 4 seconds or less. If your brand’s not planning for Amazon’s SSD (Sub Same-Day) revolution, you’re already behind.

⚖️ Amazon AVNs Are Broken—Here’s How Top Vendors Flip the Script

This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Martin Heubel (Founder, Consulterce) pulls back the curtain on what really happened in 2025’s Annual Vendor Negotiations—and what winning brands are doing differently in 2026.

From anchoring strategies and net PPM myth-busting to building a defensible case using Amazon’s own operational failures, Martin delivers a tactical playbook every 1P vendor needs before stepping into AVNs this year.

📉 Amazon Revenue Out of Balance? Here's How to Fix It

Too much revenue coming from Amazon? You’re not alone—and it’s putting your brand at risk. In this bold Marketplace Masters episode, Daniel Pierce (Founder, Spry Tribe) reveals why a healthy Amazon-to-DTC ratio matters more than ever in 2026—and how to achieve it.

From loyalty-driven DTC growth to TikTok Shop as a brand discovery engine, Daniel shares the tactics scaling brands are using to take back control, reduce channel risk, and unlock sustainable, multi-channel growth.

💼 Thinking About Selling Your Agency? Read This First.

In this rare behind-the-scenes episode, Corey Brown (Founder of BuffaBrand) joins Paul Sonneveld to unpack his full journey from launching during COVID to exiting six years later.

No fluff—just the real story: building with no external capital, choosing the right buyer (hint: it's not just about the money), and navigating the emotional and operational rollercoaster of acquisition while keeping the business running. If you're scaling now or dreaming about an exit someday, this is the founder playbook you didn’t know you needed.

⚠️ Amazon Ads Getting Too Expensive? There’s a Cheaper, Smarter Play

In this Marketplace Masters episode, Ryan Garrow (Logical Position) exposes a powerful—but often ignored—growth lever: using Google Ads to drive traffic to Amazon.

From real-world arbitrage math to conversion rate tricks, brand store strategies, and attribution hacks, Ryan reveals how smart agencies are beating Amazon at its own game—and why this might be the most overlooked margin unlock in 2025.

💸 Amazon Agency Pricing Is Broken—Here’s How to Fix It

In this Marketplace Masters live session, Paul Sonneveld sits down with Scott Ohsman (VP of Digital Commerce, Quickfire) to unpack one of the toughest agency questions: How should you price your services?

From retainers and rev share to setup fees, ad spend markups, and scope creep survival—Scott shares hard-won lessons and no-BS insights from 20+ years in the trenches. Learn why CFOs hate variables, how to protect margin on day one, and why flat fees (with guardrails) might be the future of profitable agency models.

If you're tired of chasing unpredictable revenue—or losing money in month one—this one’s for you.