The purchase order goes out twelve months before the customer ever sees the product. That gap between what you committed to and what actually sells is where margin goes to die. Tom sits down with Tatiana Alexa , founder and CEO of Sangrove, to talk about why that gap exists, why the industry keeps accepting it, and what demand validation actually looks like as a practical fix.
Sangrove helps brands test with their existing audience before committing to bulk production. Small batch first. Real signals before the big bet. The result is less excess, stronger margins, and a shrinking environmental footprint that regulators in Europe are already starting to mandate.
Tom and Tatiana get into the brands getting scarcity right at the top of the market, the mid-tier luxury trap where even discounted product is still too expensive for the off-price customer, and the honest reason adoption is slow. Spoiler: it is not a technology problem.
To learn more about Sangrove email [email protected].