In this episode, Josselyne Herman-Saccio interviews Karen Salmansohn, a multi-best-selling author and branding expert. Karen shares her journey from advertising to self-help and branding. She discusses her unique approach to writing books that merge psychology, philosophy, stylish graphics, and humor. Karen also offers insights into her work as a consultant, helping individuals and companies with branding and marketing. She emphasizes the importance of understanding your target audience and focusing on their pain points and desires. Karen shares a personal story of overcoming limiting beliefs and learning new skills to support her career. She provides actionable advice for upleveling branding and marketing, including the importance of speaking to your audience's needs and desires.

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