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Messy in the Middle
Messy in the Middle episodes
- 207: Behind the Scenes of a Website Copy RefreshSurprise! You get two Messy in the Middle solo episodes this week! Today, I am giving you a behind the scenes look at a website copy refresh! In this episode, we cover:
- The difference between a copy refresh and a complete copy rewrite
- Where to begin with a copy refresh
- What the upcoming copy refresh will look like for Propegy & our website
- What changes to make in a refresh to help align your goals with the objective of your business, website, or campaign
15 min - 206: Failure to LaunchWelcome back for another solo episode of Messy in the Middle with me, Haley! Over at Propegy, we recently did a launch and I want to tell you alllll about it. In this episode, we cover:
- Why the launch DIDN'T go as planned
- What we did well in preparation for the launch
- What we could've done better
- Why we'll probably never do a launch again
- And what the future of Propegy's programming will look like
23 min - 205: Kissing "Imposter Syndrome" Goodbye with Steph CorriganIn today's episode, I am joined by Stephanie Corrigan. Steph is the founder and lead creative of Steph Corrigan Design. After getting her college degree in neuroscience, she realized that it wasn't something she wanted to do for the rest of her life. So, she decided to use her knowledge of human behavior and decision making in a completely different way: building brands and websites for people who are on the cusp of something really great. Steph is here today to share all the messy details of starting your business as a freelancer. Finding clients, creating offers, deciding on prices, making rookie mistakes and everything else that comes with being a business owner - Steph is here to share her experience and her secrets! In today's episode, we cover:
- Steph's career trajectory; going from psychology to web development
- Making career changes and building your business as a freelancer
- Dealing with "imposter syndrome" and valuing your skills and your work
- Steph's business today and how she built her core offers, including the One-Day-Website
- Steph's experience with pricing her offers and being comfortable with it
- Transitioning from a newbie into the messy middle and dealing with rookie mistakes
- Red flags to look out for when it comes to working with clients
- Importance and benefits of SEO and referrals
- Steph's future plans for her business
- Steph's website: https://stephcorrigan.com/
- Steph on Instagram: https://www.instagram.com/stephcorrigandesign/
- Blogging course waitlist: https://stephcorrigan.com/blog-money-magic/
- Free SEO Masterclass: https://stephcorrigan.com/seo-masterclass
44 min - 204: Isa Good Episode with Marketing Strategist Isabella Sanchez CastañedaToday, my guest is Isabella Sanchez Castañeda who is a Digital Marketer and Podcast Producer for Personal Brands and Founder and CEO of Isa Media Inc. In her business, Isabella is on a mission to remind business owners that what they do and what they say really matters. Whether their goal is a 6-figure year or to just have enough extra money to take their kids to Disney, what they are building is really important and Isabella wants to be the one who helps them share it with the world. In today's episode, Isabella shares her entrepreneurial journey together with the lessons she learned along the way. She also breaks down everything you need to know about using podcasting to scale your business and rise to the challenges of that messy middle! In today's episode, we cover:
- Isabella's career path: from the corporate world to creating her own business
- How she realized that podcasting was key for her as a business owner and the power of podcasts in general
- Dealing with rejections, responsibilities and Isabella's biggest rookie mistake
- Entering the "messy middle" of your business and accepting that it's okay if you don't know it all
- How Isabella decides where to focus her energy when it comes to marketing for her business and how that differs from marketing for her clients
- Why she believes that there aren't so many rules when it comes to creating content
- Two things that started to move the needle in her business
- A round of Favorite/Least Favorite questions with Isabella
- Isabella's future plans for her business
- Episode 1 of Messy in the Middle https://open.spotify.com/episode/5nTGLeyVSSHs5LvdheQ81B?si=2dc4670567bf4212
- Episode 43 of Building with Issa Media Inc Podcast "I counted my chickens and they didn't hatch" https://open.spotify.com/episode/4DKVgdUlBByuLSp0vieWe1
- Connect with Isabella on Instagram https://www.instagram.com/isamediainc/
- Listen to Isabella's podcast Building with Issa Media Inc https://open.spotify.com/show/657uZ9GXNqwiYvd0ackhWT
- For more info, visit Isa Media Inc https://www.isamediainc.com/
- Something Was Wrong Podcast https://somethingwaswrong.com/
- The Anti-Racist Leadership Podcast
- EmpowerHER Podcast https://podcasts.apple.com/us/podcast/empowerher/id1444456380
1 hr - 203: How to Uncover Your Lead Gen Archetype
Welcome back for another solo episode of Messy in the Middle! Today, we are talking all about LinkedIn (shocker, I know) and the 3 LinkedIn Lead Gen Styles of Archetypes!
In today's episode, we cover:
- The 3 LinkedIn Archetypes
- How to decide what your lead gen style is based on who you are and the kind of business you run
- How each archetype uses LinkedIn to leverage their business
Thank you so much for joining me!
Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/
Check out my website https://www.haleyejohnson.com/
Check out how we can work together https://thepropegy.com/work-with-us-2/
Resources mentioned in this episode:
- Episode 7 of Messy in the Middle
6b34e63aeadf8a1827b7ddce00b6cf81
- LinkedIn Archetype Quiz
thepropegy.com/quiz
- Thought Leaders Collective
https://thepropegy.com/work-with-us-2/tlc/
- Level Up with LinkedIn Lead Gen
https://thepropegy.com/level-up-live/
Shout out to my dog for not barking, my editor Krissy for doing her thing, and my friend Devin for letting me use his music. Their links (minus my dog's) are below.
Krissy https://krissymeriwether.com
Devin https://open.spotify.com/artist/4unfvnlHngJg79KK262US3?si=3N2wVmrVRYy807iWB-
20 min - 202: Get Roasted with Copywriter Lucy BedewiIn today's episode, I am joined by Lucy who is a personality-driven copywriter. She writes mostly for powerful women, in a variety of industries, who want to stand out online and make more sales. And the way they do that is with their copy, which is the salesperson who is working for them 24 hours a day. Lucy started her business "My Write Hand Woman" to help strong women entrepreneurs build bold brands, create a community, and grow their businesses. She is here today to talk about the struggles of starting her business and overcoming challenges in the "middle". From her own rookie mistakes to creating a successful business with strong values, Lucy is here today to share it all! In today's episode, we cover:
- Lucy's journey from business school to copywriting and starting her own business
- The challenges in your business once you get to the "middle" and how to overcome it
- Lucy's experience with scaling her business and rookie mistakes she made along the way
- How Lucy choose her business values and how she makes sure they show up in her business
- The Copy Roast: Lucy's offer to audit your copy and give you BS-free writing advice
- Lucy's process of auditing your copy - providing actionable suggestions and verbal edits
- Balancing different offers within your business and making them all work together
- A week in Lucy's business and her business model
- Stressing out about pricing as a beginner and Lucy's experience with determining her prices
- Breaking out of your routine and how Lucy is balancing her business with her travels
- Lucy's future plans for her business
- Connect with Lucy on Instagram https://www.instagram.com/mywritehandwoman/
- Lucy's template shop https://www.mywritehandwoman.com/template-shop-waitlist
- For more info, visit Lucy's website https://www.mywritehandwoman.com/
39 min - 201: Season 2 Premier! What I've Been Up to Since Season 1Did you miss me?! Welcome back for season 2! In this episode, I'm giving you a quick little update about what's been going on since you heard from me last! Personally, professionally, Propegy-wise- you name it, I'm covering it. In today's episode I cover:
- The projects and positions I've picked up since season 1 of the podcast
- What I've been discovering about my own position as an entrepreneur while navigating the digital space
- What's happening over at Propegy (a new program, that's what!)
- How I'm looking to manage my life/work balance in the coming months
- What's in store for season 2 of the podcast, of course!
18 min - 110: Haley in the HotseatIn today's episode, we are throwing a curveball at you! Today, I'm interviewed by my good friend and a fan favorite guest, Kira La Forgia from Paradigm Consulting. Today's episode marks the finale of season 1 of the Messy in the Middle Podcast, so we decided to do things differently. So, today I am the one who is answering some (really great!) questions. We cover a whole range of topics, both business and personal. We go from playing a round of "Would You Rather" to talking about some of the biggest lessons that I've learned on my entrepreneurial journey so far! In today's episode, we cover:
- A round of "Would You Rather? "
- What made Haley "accidentally" start her own business 5 years ago
- Life changes that came with the pandemic
- The best and the worst part of being in an online business community
- What Haley learned from having a business coach and why she doesn't have a coach right now
- A conversation that is missing from the online business space
- Stepping into leadership and expanding your impact
- The most impactful thing that Haley learned about herself and her business in the last six months
- Where Haley sees herself in the next five years
50 min - 109: Growing and Managing Your Team with HR Expert Kira La ForgiaOne of the hardest parts of entrepreneurship is the human side, growing and managing your team. How do you bridge the gap between corporate HR policies and the modern needs of online entrepreneurs? My guest today is here to answer this question for you. Kira La Forgia is a Director of Operations/HR turned small business consultant for millennial entrepreneurs. With a decade of experience in People Operations in the corporate world, Kira is no stranger to the sensitive issues involved in the human side of running a business. There's a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, she learned it all so you don't have to. In today's episode, we cover:
- The idea behind Kira's Set to Scale Membership, people operations consulting to manage and develop your growing virtual team the right way
- The importance of support and community for online entrepreneurs
- Why your business is never too small for HR support
- Kira's new management training program to help you create an environment where people want to grow and learn
- Connect with Kira on Instagram https://www.instagram.com/theparadigmm/
- To learn more, visit Paradigm https://the-paradigm.com/
23 min - 108: Hunting Unicorns and Other Bad Hiring Advice with Megan BakerJoining me again today is Megan Baker CEO and founder of Meg K and Co, the hiring agency for socially conscious online business owners who are ready to amplify their impact. This is the second part of my interview with Meg so if you haven't listened to episode 2 yet, go back and listen because you will hear more about Meg and her personal journey in entrepreneurship. Today's episode is all about Meg's best hiring tips and tricks for hiring for your online business. Meg helped me hire my very own first employee back in 2020 and I am so lucky to call her a friend and fellow entrepreneur. In this episode, we cover:
- How Meg's hiring agency works to help online business owners
- The bad hiring advice that is out in the online world and what you can do instead
- Why hiring is NOT like dating
- How to set yourself up for success when you are looking to hire someone who can do multiple things
- Ways to hire without using your gut (spoiler: going with your gut is the wrong way to hire!)
- Why it's important to hire objectively
- Pros and cons to hiring employee (full-time or part-time) versus contractor
- Connect with Meg- https://megkco.com/
- Meg's Done for You Hiring Service https://megkco.com/dfy-hiring/
- Meg's Hiring Readiness Checklist AND a Hiring Process Checklist Freebie https://bit.ly/megk-list
20 min
About Messy in the Middle
From the publisher's feed
Business is a freakin' roller coaster and Messy in the Middle is here to take you along for the ride. Join your host Haley Johnson from Propegy as she and her guests navigate the uncomfortable,…
unfamiliar, and sometimes unmanageable parts of running a growing online business. From hiring and team support to finances and accounting, to just wanting to cry sometimes – not enough people are talking about the messy middle of life and business (so that's what we're gonna do here).