Messy in the Middle

Let's hang out and catch up with Lauren from Brand Good Time! Since her last appearance, Lauren has transitioned from using contractors to hiring a full team, including a client strategy manager, content manager, and web developer. They delve into the challenges of the hiring process, the competitive job market, and the importance of internships and experience. Lauren also shares her agency's shift towards working with funded clients for greater impact and the nuances of marketing versus sales. The conversation highlights the complexities of client relationships, the importance of market research, and setting boundaries with clients to ensure active participation in their marketing efforts. Lauren emphasizes that her agency aims to make marketing enjoyable while managing the heavy logistics behind the scenes.

Join me as I chat with Alison Meyer from Indigo Communications about the intricacies of applying for and winning awards. Alison imparts her knowledge on the strategic importance of awards for personal branding and business growth. She demystifies the process, explaining that self-nomination is common and discussing how to discern credible awards from less reputable ones. They explore the significance of aligning award pursuits with business goals and the benefits of networking through award circles. Alison also touches on the tactical aspects of award applications, such as addressing specific criteria and showcasing measurable achievements. The conversation offers listeners a deep dive into leveraging awards as part of a comprehensive PR and marketing strategy.

Today I'm joined by Jessica Dornieden, a tech implementer and business consultant. Tune in to hear about Jess' unconventional path from childcare work to establishing her own online business. She discusses the initial challenges, such as pricing strategies and managing client expectations, while also touching on her personal experiences with ADHD and its effects on her work habits. Jess emphasizes the importance of setting boundaries, valuing one's time, and being flexible in business. Additionally, she offers insights into hiring practices and promotes her services, including a free course on Notion and a paid service for quick business solutions. The episode explores the complexities of entrepreneurship and the significance of supporting team growth.

Join me this week as I chat with Jenny Jones, a business operations consultant and in-house COO. Jenny talks about her major career pivot from corporate finance to entrepreneurship and many challenges, emotions, and celebrations that came up along the way.

Listen in to learn why maintaining up-to-date systems and processes key for all business owners (especially when managing a growing team) and get insight on the signs that indicate your business is ready for operational back-up. You'll also hear stories about learning from difficult client relationships and the value of trusting one's instincts when vetting potential clients. There's a lesson here for everyone.

You can connect with Jenny here.

I wrote a blog post!

And then everyone told me it was too long...

...so I turned it into a podcast episode!

If you want to read along you can check out the full post (and references) here.

Want to chat about it? So do I! Send me a DM on IG @haleyejohnson

In this week's episode, Haley and Dr. Noor chat about the health insurance options available for freelancers. Learn the differences between public and private healthcare marketplaces and the qualifying events that allow for enrollment outside of the open enrollment period.

Health insurance is a complex and personal decision, but it isn't something you should have to navigate alone. Learning from (and working with!) Dr. Noor can help to simplify the process and provide tailored solutions for your individual circumstances.

Check out Dr. Noor's guide to open enrollment or book a call to get started today!

Dr. Noor's Guide to Open Enrollment: FREE VIDEO TRAINING

Book a Call: drnoorhealth.com/contact

Find Noor on IG @drnoorhealth

We're back with Season 4 of Messy in the Middle!

Today we're joined by Brittany Hoopes, a hypnotherapist and former contestant on CBS "Big Brother".

In this episode we dive into Brittany's experience with hypnosis, her decision to leave the corporate world to start her own business, and of course, Haley gets side tracked to talk about her favorite show – Big Brother.

Tune in as Brittany shares her insights on belief and focus in achieving success, dealing with negativity, and maintaining a positive mindset when things get tough. Explore the power of hypnosis, mindset, and personal growth in the season 4 premier!

Find Brittany: brittanyhoopes.com

Episode Summary:

Can you believe we've already made it to the season 3 finale of Messy In The Middle?? I saved one of my favorite topics for our last chat of the season: thought leadership & Thought Leaders Collective! TLC is currently undergoing a major revamp, so you'll be among the first to hear about its amazing improvements (and to get in on the action yourself).

In this episode, we cover:

• What IS thought leadership?
• What thought leadership means to you as a business owner
• How you can build credibility and establish yourself as a thought leader in you industry in the new and improved Thought Leaders Collective

Thank you so much for joining me-until season 4!

Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/

Check out my website haleyejohnson.com

Check out how we can work together https://thepropegy.com/work-with-us-2/

Resources mentioned in this episode:

Join the waitlist for TLC (or join us, if you're listening after July): https://thepropegy.com/tlc/

Shout out to my dog for not barking, my editor Angela for doing her thing, and my friend Devin for letting me use his music.

Devin https://open.spotify.com/artist/4unfvnlHngJg79KK262US3?si=3N2wVmrVRYy807iWB-30OQ

Episode Summary:

Hey hey! Welcome back to another episode of Messy In The Middle! On this week's episode, I'm chatting with content marketing and launch strategist (and soon-to-be published author), Amanda Warfield!

Amanda's approach to consistent, strategic marketing that doesn't take up all of your time has gone on to help hundreds of women batch create their content and make space for being strategic with what they're creating.

In this episode, we cover:

• Amanda's entrepreneurial journey
• Creating high quality content while still doing less
• Amanda's process in writing her book
• The 3 phases of the business journey
• What IS a funnel?

Thank you so much for joining me!

Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/

Check out my website haleyejohnson.com

Check out how we can work together https://thepropegy.com/work-with-us-2/

Resources mentioned in this episode:

Pre-order Amanda's book: https://amandawarfield.com/book/

Follow Amanda on Instagram: https://www.instagram.com/mrsamandawarfield/

Shout out to my dog for not barking, my editor Angela for doing her thing, and my friend Devin for letting me use his music.

Devin https://open.spotify.com/artist/4unfvnlHngJg79KK262US3?si=3N2wVmrVRYy807iWB-30OQ

Episode Summary:

Remember that solo episode from a few weeks ago all about how to stay consistent with marketing when you're feeling busy? Well, if you missed the second half of that episode because you were like "wtf, this doesn't sound like Haley?," I'm back with an explanation!

Little did you know, it was all part of a case study my team and I were conducting all about Chat GPT! I've even got my content manager, Angela, on the episode to back me up!

In this episode, we cover:

• What the chat GPT case study was all about
• The parameters and results of the case study
• If we really think chat GPT is coming for our jobs...

Thank you so much for joining me!

Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/

Check out my website haleyejohnson.com

Check out how we can work together https://thepropegy.com/work-with-us-2/

Resources mentioned in this episode:

Check out the case study: https://www.haleyejohnson.com/3-11/

Blog: Why You Still Need A Copywriter In The Age of Chat GPT- https://lavenderturtle.com/?p=9708&preview=1&_ppp=e4bcbe5444

Shout out to my dog for not barking, my editor Angela for doing her thing, and my friend Devin for letting me use his music.

Devin https://open.spotify.com/artist/4unfvnlHngJg79KK262US3?si=3N2wVmrVRYy807iWB-30OQ