Messy in the Middle

i'm 29 now and I don't know how to feel about it.

Other things I don't know:

• how to engage on threads
• how to be critical without being mean
• how to whistle (and i'm really sensitive about it)

Get in line for the copy queue by sending me a DM on IG @haleyejohnson

how should we kick off next week?

DM on IG @propegy or @haleyejohnson with your misc. marketing thoughts for us to ponder

one day we'll have an orderly intro but today is not that day

Have something you want us to chat about? DM us on IG @propegy and we'll add ya to the agenda.

Marketing can be hard and entrepreneurship can be lonely. The weekly kickoff is our little way of bringing marketers together for a casual chat about whatever the heck is going on in marketing this week.

Have something you want us to chat about? DM us on IG @propegy and we'll add ya to the agenda.

In this episode of "Messy in the Middle," I'm chatting with Alexandria Theodor, a therapist and business coach for therapists. We dive into Alexandria's journey from working at an agency to starting her own private practice and eventually becoming a business coach for other therapists looking to do the same. Join us as we discuss the challenges of private practice, ethical marketing in therapy, and the trend of therapists expanding into coaching. Alexandria shares insights on marketing strategies for private practices, the importance of ethical transparency, and the value of diversifying services. The episode also touches on Alexandria's experience hosting a professional bundle and the importance of patience in marketing.

Listen in as I hang out with the bad boy of copywriting herself – Sarah Jane Burt. Sarah shares her unconventional entry into copywriting, her experiences in corporate roles, and her transition to entrepreneurship after being wrongfully terminated. She discusses the ups and downs of scaling her business, from expanding her team to returning to solo work due to financial and client retention challenges. Sarah also talks about her template shop, the success of her content calendar lead magnet, and her thoughts on passive income and audience building. The episode delves into the realities of marketing, the importance of genuine expertise, and the satisfaction found in creative work.

In this episode of "Messy in the Middle," I'm joined by with Monica Burlington, a realtor and burnout coach who has overcome her own struggles with overachievement. Monica discusses her journey from seeking attention through overachieving in a chaotic household to reaching the peak of her real estate career and experiencing burnout. She reflects on the impact of her mother's death and her father's alcoholism on her drive for success. Monica also talks about the challenges of setting boundaries in the demanding real estate industry and how the COVID-19 pandemic allowed her to reset and focus on working with sellers to better manage her time. The episode explores the themes of personal growth, the importance of mental health, and the continuous process of establishing healthy boundaries.

Today I'm joined by Morgan Spect, founder of Spect & Co Design. Morgan shares her transition from a corporate job to entrepreneurship, highlighting the instability of traditional jobs and her desire for self-reliance. She discusses her cautious approach to hiring and leadership, learning from past experiences. Morgan introduces her Six Figure Brand Society membership, a blend of design support and educational resources for entrepreneurs. She invites listeners to connect with her on Instagram and LinkedIn and offers a free brand audit and training to help build a six-figure brand.