Meta is shaking things up again with new regulations affecting payor advertising. In this episode, Jenny and Miranda, Hedy & Hopp’s Director of Paid Media, break down Meta’s updates to the financial products and services category, including new targeting restrictions, and how broad location radius requirements and inclusive demographic rules are reshaping campaign strategies. With targeting getting less precise, lead quality is bound to shift, making now the time to reset expectations and fine-tune how success is measured.

Resources

Meta’s Changes

2025 Trends in Paid Media

Connect with Miranda:

LinkedIn: https://www.linkedin.com/in/mirandamochsner/

Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/

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