In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Western States Metal Roofing General Manager, Ray Kimble, to discuss why training and certification are becoming essential for contractors looking to grow in the metal roofing market. They explore the challenges contractors face when transitioning from traditional roofing to metal and how structured training can build both installation expertise and sales confidence. The conversation highlights WSMR's certification program and how it helps contractors better understand metal systems, communicate value to homeowners and close more projects. If you are in metal roofing or considering expanding into metal roofing, this episode shares practical insight on where to start.

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