MetaPod

The FinTalking podcast demonstrated how meaningful content, delivered with enthusiasm and depth, backed by energetic promotional activity can achieve success. Six months after launch, FinTalking had already been featured in the coveted Apple Podcasts "New & Noteworthy" spot and entered the Top 5 Finance podcast charts in Australia.

Show host, Erica Hall talks about how the trio fine-tuned their formula, focused on covering all the bases with promotion and leveraged their existing audiences. We also covered more guerilla recording techniques and tips for kick-starting podcasts.

After only 10 episodes, the FinTalking podcast folded at the end of 2020. Erica's new podcast "Moneycraft" is due to launch in Summer 2021.

Erica Hall (LinkedIn) FinTalking website FinTalking on Apple Podcasts Chartable

Martin Franklin 0:22 Welcome back to Metapod with me, Martin Franklin. This is Episode Two of our series of podcaster profiles, where we talk to successful podcasters and find out how they do what they do. This episode, I'm speaking to Erica Hall, Eric is a finance professional. And along with two colleagues, she started the fin talking podcast. Within six months, they were in the top five of finance podcasts in Australia. We talked about preparation for a podcast, to script or to improvise on the topic. Erica gives an absolute masterclass in how to promote awareness and conversation around the topics of each episode, including her approach to Facebook ads, LinkedIn, and YouTube. So let's hear about the rise and fall of a popular podcast with Erica Hall. You're the only show that I produce where there are three, three co hosts. And when you're starting from zero, that that kind of journey of finding what the roles are and what what roles need to be fulfilled in I must be quite interesting. Have you got any reflections on that?

Erica Hall 1:42 First of all, it was really well, who who are we talking to? And I think that that was a real disconnect. Initially, we didn't sort of realize until we sat down or got together to do our first recording. And, and it was clear that, you know, we had probably different perspectives. And so I think, really no, to answer your question. As we've gone along, those roles have become more defined. And we've become much more cohesive as a group in terms of where I think we are now very well aligned with what we're doing, why we're doing it, who we're talking to. And even then I think whilst we're probably talking to what I would say, sort of the end investor in our jobs, we tend to talk to the intermediaries or sort of the institutions. I think that Yeah, initially, there was a thought that we were talking to institutions, and we're looking to sort of add our voice at that sort of more professional, not professional, it's probably not the right word, but a really educated investor. And so there was a real disconnect in terms of the way the conversations were going as a result, and we started to sort of set things up was more like a panel discussion at a conference, because that's something we're used to doing, or more like a formal presentation. And so it took a bit of trial and error and a little bit of guidance from you actually, as well, Martin, just to get that natural conversation going, rather than being barely really stilted. And being really, almost over prepared and delivering a monologue, like a presentation.

Martin Franklin 3:20 That point about the preparation is, you know, that's something I find very interesting how to adequately prepare so that you're not at a loss for how to tackle your subject, but not entirely sounding like you'

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What business benefits can a podcast bring? How to approach and screen guests, what's the best promotional platform and ways to announce your new episodes. Podcasting best-practice explored in the first of this series of Podcaster Profiles, with host of The Security Collective, Claire Pales.

Claire candidly chats through her motivations and approaches to getting the best strategic results from the podcast. We also discuss loads of classic podcast problems - to script or share questions in advance? To give guests approval of final edits ? What promo content to produce and where to put it.

The Security Collective on Apple Podcasts The Security Collective Claire Pales on LinkedIn

MetaPod: climbing inside the machine, climbing inside.

Martin Franklin 0:18 Hello, welcome back to Metapod, podcasting and beyond. You know, the more I think about what I do with my business, the more I think about the definition of this podcast and what the goal of it is, and every time I come to do a new episode seems to have changed. So, podcasting and beyond, I'll be using my expertise as a Podcast Producer, to bring you a series of podcasts or profiles. This will be a series of interviews where I talk to successful long running podcasters about how they do what they do. I'll be asking them questions like how they integrate their podcast with their business, how they develop their audiences, and how they've developed their own style and unique voice. The first podcast that I'll be talking to is Claire pails. Claire runs the security collective podcast, focusing on attacking it audience. She's been running the show for seven seasons now. Claire has got a great attitude about serving the audience and being useful. She's also got some great tips on promotion, and recording techniques. So let's get into this interview, we're going under the dooner. with Claire pails. Everyone's got different motivations about why they do what they do. And I thought your case is distinctive in as much as it you know, it's it seems to connect very closely to your business.

Claire Pales 1:48 The other thing too, is that there are not a lot of security podcasts out there that focus on anything other than kind of the technical nature of security, or the kind of hacks and incidents that are happening around the world. And, you know, that's not what keeps people busy every day, what keeps people busy every day is having enough capability in their teams to service the business as usual of an organization. The incidents might happen to you a big one might happen to you once a year. And yes, then it's all hands on deck. But I wanted a podcast that talks about day to day life of a security team, not just Well, you know, we've had a huge data breach. So what do we do?

Martin Franklin 2:30 So you talked about the book being sort of quite a strategic tool for you with the you know, being a sort of Uber business card. Do you feel what what sort of space? Do you feel like the podcast fills in in that respect? Or how close How does it connect with your business strategy?

Claire Pales 2:51 Yeah, I, I guess I don't really have a business strategy. I mean, I do I do have a business strategy. Don't get me wrong, I am. I have a business strategy to the extent that I have goals and targets of things that I want to achieve. But I don't look at the podcast as a necessarily as a cash generating activity. I look at the podcast as an opportunity to raise my profile. And it's a really good opener for me to connect with people on LinkedIn. When I see CIOs, I can say h

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What better way to hit two goals in one go - distributing this year's East Coast Studio podcast production trailer and rebooting the Metapod podcast feed. Yes, it's a podcast of podcasts!

This episode features a quick cut and shunt collection of excellent shows that we have produced for our awesome clients over the last 12 months. We couldn't fit everyone in, but this collection gives a taste of the quality conversation and worthwhile information that we produce in the studio.

You will hear snippets of these shows : 1. Metapod intro 2. Lifting The Lid on Technology, RAW Marketing/Softsource 3. Cyber Security Cafe, Beverley Roche 4. Net Positive, upflowy 5. uSpeak, Unitywater 6. Society Of Construction Law Australia, SoCLA/Melissa Yeo 7. REIQ Property Brief, REIQ 8. The Messy Middle, Andrew Horsfield 9.Designer Boss, Anna Dower/Emma Kate 10. Land Life, NSW North Coast Local Land Service

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Finding her tribe with her Uncool Designer podcast, designer boss lady Anna Dower has created an international community hub for freelance designers.

We talk about the start of her journey, from producing information resources for her clients as a freelancer. Leading to one-to-one coaching and then supporting larger numbers of people through online courses and Facebook community groups.

With her focus on using "ten years worth of mistakes" to help her fellow graphic designers succeed in their own business. She has established a formula of priceless advice that is easily portable across many freelance work sectors.

• Anna Dower
• Uncool Designer Podcast
• Designer Boss Summit

Martin Franklin 0:18 Feels good to be wearing headphones again. So one of things I wanted to talk to you about in this episode was my experience of identifying the topic of this podcast. I just kind of thought through what what is what is it? What is the bit that I'm really interested in. And now I'm on episode three, I finally realized that the heart, the heart of it, for me is about people. And people who have found a way to do interesting things on the internet that involve other people. So the creation of online communities or, like in my last episode with Kirby Ferguson, he's not only done that, but he's actually found a way to leverage other producers that like his work online, and let them help him make make his ongoing series of amazing movies that you should, you should check out if you are not familiar with his work already.

Martin Franklin 1:27 So that brings me to the topic of this week's podcast, which is an amazing person who does amazing things online with communities of people.

Martin Franklin 1:42 Anna Dower is someone I've known for a little while. And the thing, which I really like about Anna is that she is an absolute font of practical, actionable information. And her focus is enabling other people in the design world in her case, to do what it is that they want to do. So she's turned her own expertise into insights into a particular group of people that she wants to sell her services to. So she supports online communities, she produces a podcast, she produces an online summit event.

Martin Franklin 2:26 She's a mentor, and works in that kind of area, basically, dispensing information and advice that she's gathered throughout her career in the design world, to enable other people to take a step up. So it's a really altruistic approach to take when constructing a business. So in this conversation, she talks about what she does, how she does it, how long it's taken her to do it.

Martin Franklin 2:55 And in the process kind of gives me a few little little insights and takeaways for my own work as well. So let's jump into this chat with Anna Dower, designer, boss, uncool designer, and all round amazing person.

Martin Franklin 3:11 What I want to talk to you about was two strands, really, the first one was an interest in online businesses and the development of digital communities around that. And then the second sort of strand of questions was particularly about podcasting and the, the space that occupies in your business. Okay, from what I know you're much loved as a as a mentor, and community community leader, indeed, a goddess among designers is, is what I've heard,

Anna Dower 3:48 I'll take that title

Martin Franklin 3:51 As well, as producing your your own content and mentoring other designers. You know, you got this whole business in that field. And I was curious about how did that

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How to stay on track when your supporters tell you you've "got your thumb up your ass". The crowd is not easy to please, but neither is it easy to research and create an innovative documentary series! Kirby Ferguson is a Canadian filmmaker, writer, and speaker whose work covers creative works and popular culture; particularly remix culture. He is best known for his documentary series Everything is a Remix and This is Not a Conspiracy Theory.

Joining MetaPod host, Martin Franklin for a conversation in late February 2020, Kirby talks about his three crowd-funded projects using Kickstarter and Patreon and how he kept his supporters onboard for the production process.

The first episode of his series took 2 years to arrive, so some of the Kickstarter funders became "unhappy campers". In the extreme they accused him of fraud which understandably didn't help motivation and focus to deliver a major project.

Nevertherless, Kirby's work has been released and received with great acclaim. His ability to track social and conceptual phenomena has created not one but two engaging and enlightening film series that sit somewhere beyond documentary into cultural meditations on the places we find ourselves in.

Kirby Ferguson speaking at TED XOXO 2015 https://www.ted.com/talks/kirby_ferguson_embrace_the_remix

• everythingisaremix.info
• thisisnotaconspiracytheory.com
• kirbyferguson.com

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Learn how to eliminate the ums and ahs ! It is surprising how much sound that comes out of our mouths is not helpful to effective communication. Sometimes vocal sounds are there to indicate it is our turn to talk, to create a space where our brain can formulate what it actually wants to say, or are just habits. Effective speaking is a skill, so in order to develop the skills, practice is unavoidable for most people.

If you are a podcast host who conducts interviews, we've compiled a few learning notes to help you build your verbal Kung Fu skills.

• Read the accompanying article here: Vocal tics, Phrasing and Follow up Questions

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