The metaverse is coming, but is your CPG brand ready for it? Do you hear the words web3, crypto, blockchain, NFTs, and/or metaverse and instantly think how far behind you are? Don’t worry, I’m right with you at times. I hear people are getting married in the metaverse. I hear people are holding business meetings in the metaverse. I hear people are spending millions to acquire virtual real estate in the metaverse. I hear people are collecting digital art to I guess hang on the walls of their virtual real estate in the metaverse. Walmart is even quietly preparing to enter the metaverse. No…No! It’s not this 2017 Walmart virtual shopping video that’s been circulating around the Internet lately. Finally, in what was maybe the most eye opening to the mainstream public was the fact that Facebook changed its name to Meta. That made the word metaverse almost instantaneously shoot up the Google search rankings and making it one of the biggest topics in business today. But does the metaverse actually even exist right now? I'll explore that question and ponder if it even matters since today's walled gardens that are called metaverses actually provide massive opportunities for the CPG industry. 

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