Métier to Market

Métier to Market is a show about what happens after the product is good.

I'm Lucie Pellier. I help European brands (furniture, lighting, interiors and hospitality) grow in markets where nobody knows their name yet.

In each episode I sit down with founders, CEOs, marketing directors and brand managers who have taken a brand into a new market, and I ask the questions that never make it into the case study: what the first year abroad really cost, what they would do differently, and what worked that they never expected.

No frameworks. No five-step plans. Just a conversation about how it went.

The first episodes will be recorded in New York this November.
Follow the show so you don't miss them.

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Métier to Market · Where your brand grows next
Hosted by Lucie Pellier · luciepellier.com