We all hear about the importance of SEO... SEM... and even SMO.... which... is a thing. And I just found out it stands for Social Media optimisation. But why are all these acronyms so important in marketing? And how do you get to the level of expertise and almost obsession about all these key performance marketing indicators? Find that out and more in this episode of Forward Thinking.

Most humans in a functioning society want to be responsible. But what exactly does that look like for a small business and how do you build “corporate social responsibility” aka CSR into the DNA of your company? Find out on this episode of Forward Thinking.

If you want to know how to find your niche in the business world, use your current skill set and why coffee can be the best investment… then you should listen to this episode of Forward Thinking.

Most people know that comfort zones are some of the worst traps. But how exactly do you get out of that trap, face fear head one and find new opportunities? Find out that answer and more in this episode of Forward Thinking.

How can you solve complex problems for your customers? If you like stories that combine space, business marketing and the future then this is for you!

Daren Lake talks on understanding podcast SEO, social audio and social media promotion, and a third one that involves little to no technology. Listen on to find out.

If you’ve ever wondered what goes through the minds of CEOs that just raised investment capital and are growing a small business to a medium business then you should listen to this episode.

Finder.com's co-founder and CEO, Fred Schebesta on why your first business goal should be to make $1 of profit, how to show your employees that you care about them, and focusing on your strengths

How do you keep the customer at the heart of everything you do?

That’s what I’m exploring today with my very special guest Nassie Hajje, digital experience lead for the small business segment at Optus.

In my conversation with Nassie we cover a wide range of topics including how to build a community, tools that will help you automate your marketing and why you can’t test for the sake of testing.

Nassie also reveals an awesome user testing hack that will get you in front of your audience and receive valuable feedback for only $40.

Nassie has had great success at Optus by keeping the customer at the heart of everything she does, which is a great lesson for any business owners starting their digital marketing journey.

So please enjoy this conversation with Nassie Hajje.

Check out all of the resources and tools mentioned at metigy.com/podcast

Does your business need PR?

That’s what I’m exploring today with my very special guest Liz Mckenzie, Head of PR and Communications at Canva.

In my conversation with Liz we cover a wide range of topics including when your business needs PR, how to create your brand story and the 2 things that every PR campaign needs to have.

Liz also touches on lessons from working with Canva Co-Founder Melanie Perkins, including why being authentic and having a big vision is so important for your company.

Liz drops some awesome advice and this episode is a must listen for any business owner looking to start their first PR campaign.

So please enjoy this conversation with Liz Mckenzie.

Check out all of the resources and tools mentioned at metigy.com/podcast