Mettler Marketing

Summery / Comments:

Our episode begins in the heart of any thriving dental practice: understanding the metrics that beat at its core. We'll walk you through the silent conversations these metrics hold, as they narrate tales of total revenue, whisper secrets about overhead costs, and sing ballads of average production per hour. Each metric, like a chapter in a book, unfolds stories about a practice's fiscal vitality.

But what are these metrics without a dedicated scribe? Enter the world of tracking and recording data. Imagine a diligent librarian, cataloging each patient visit, every financial transaction, the treatments given, and the costs attached. Whether she employs the sophisticated tools of practice management software or the timeless spreadsheets, her goal remains: to preserve the data's integrity for a meaningful saga.

From the general corridors of dentistry to the specialized alcoves of cosmetic treatments, the next leg of our journey delves into revenue streams. We'll sail the rivers of income, examining their depths, currents, and potential treasures. Amidst this exploration, the looming shadow of overhead costs – be it the weight of staff salaries or the currents of rent and utilities – challenges us to steer towards optimization.

In a realm where the gold of collections awaits, understanding its guardians becomes paramount. The patient payments and insurance reimbursements, each with their own tale, beckon. Yet, the success of these collections hinges on the age-old arts of clear communication and patient education. The episode then takes a dramatic twist, highlighting the adventures of case acceptance rates, where effective treatment presentation techniques become the hero.

Finally, Linda, our wise sage, unveils the scrolls of financial reports. These age-old scripts, from profit and loss statements to balance sheets, hold prophecies of a practice's financial future. But Linda’s wisdom doesn’t stop there; she introduces us to the magical mirror of benchmarking, reflecting a practice's stature amidst its peers.

Dental excellence isn't just about perfecting the clinical craft but also about mastering the art of financial narratives. So, dear listener, let’s embark on this odyssey together, and forge a path to unparalleled dental profitability.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954
Web:  www.mettlermarketing.com

At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

Summery / Comments:

In this enlightening episode, Linda delves deep into the world of dental practice management, specifically focusing on strategies to improve patient retention and enhance follow-up. Drawing from her vast experience, she lays out eight actionable steps that any dental professional can incorporate into their practice:

• Enhance Communication - Linda emphasizes the importance of open communication, advocating for multiple channels like phone, email, and online booking. A timely response isn’t just courteous; it's crucial for a successful practice.
• Personalize Patient Care - Learn how remembering small details about your patients can significantly elevate their experience, making them feel valued and understood.
• Implement Recall Systems - Never let a patient miss an appointment again. Automated reminders can help establish regular patient visits, fostering stronger professional relationships.
• Offer Exceptional Service - Linda discusses the pillars of service excellence, starting from the ambiance of your clinic to the training of your staff. Every interaction is an opportunity to impress.
• Post-Appointment Follow-Up - Why it's essential to check in post-visit and how this small gesture can have big pay-offs in terms of patient loyalty.
• Patient Education - The power of an informed patient. Equip them with knowledge on oral health, and watch their commitment to regular check-ups rise.
• Implement a Loyalty Program - Learn the ins and outs of creating a successful loyalty program, with tangible rewards that keep patients coming back.
• Seek Feedback and Act on It - Linda wraps up with the significance of feedback, offering practical advice on how to gather, analyze, and act on patient opinions to refine and enhance the dental experience.

Tune in to discover these invaluable insights and redefine the way you engage with your patients. Perfect for any dental professional eager to foster loyalty and improve their practice's service.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954
Web:  www.mettlermarketing.com

At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

Summery / Comments:

On the Mettler Marketing Podcast episode, Linda shares strategies to enhance treatment approval in dental offices:

• Build Trust and Rapport: Engage genuinely with patients, addressing their concerns and queries. A strong trust in their dentist encourages patients to consent to treatment.
• Use Visual Aids: Employ tools like X-rays and treatment videos to clarify patient conditions and recommended treatments, helping patients visualize the issues and solutions.
• Emphasize the Benefits: Showcase the advantages of treatments, using real-life cases and testimonials to underline their positive effects on overall well-being.
• Offer Flexible Payment Options: Introduce diverse payment solutions, such as payment plans, making treatments financially more accessible.
• Create Treatment Packages: Bundle treatments at discounted rates to promote comprehensive treatment acceptance, potentially increasing practice revenue.
• Follow Up: Reconnect with hesitant patients, offering further information and addressing concerns to pave the way for treatment acceptance.

Incorporating these approaches can elevate both patient care quality and a dental practice's financial stability.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954
Web:  www.mettlermarketing.com

At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

This is part 2 of a 5 part series

Summery / Comments: 

Optimize Practice Operations

• Explain the importance of streamlining practice operations to reduce overhead costs and increase efficiency.
• Discuss how to optimize appointment scheduling, manage patient flow, and improve staff productivity.
• Mention the importance of investing in technology and automation to improve operations.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954
Web:  www.mettlermarketing.com

At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

Summery / Comments:

Linda Mettler and guest Brendon Degner from Summit Payments delve into the essentials of payment processing for healthcare practices. They explore a variety of options including traditional and digital methods, underscoring their respective pros and cons. The crux of the discussion lies in strategies for boosting payment collections, with Brendon sharing his expert insights. The duo emphasizes the need for adapting to technological changes and patient expectations while endorsing secure and efficient payment systems to improve patient satisfaction and revenue. A must-listen for providers aiming to modernize their payment systems.

Brendon Degner is Founder and CEO of Summit Payment Solutions

Summit Payments is a leading provider of online payment solutions for businesses of all sizes. They offer a variety of payment processing services, including credit card processing, debit card processing, and ACH processing. They also offer a variety of value-added services, such as fraud prevention, chargeback management, and reporting. Summit Payments is a PCI compliant provider, which means that they have met the highest security standards for handling credit card data. They are also a registered member of the Better Business Bureau, with an A+ rating.

Link to Summit Payment Solutions website:  https://summitpaymentsco.com

Direct phone number: (720) 603-9126

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954
Web:  www.mettlermarketing.com

At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

This is part 1 of a 5 part series

Summery / Comments: 

Today’s episode is part one of a five part series on practice optimization.  In this episode, Linda talks about increasing patient acquisition.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954
Web:  www.mettlermarketing.com

At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

Linda talks with Jennifer Geiselhofer, R.D.H. about Deserving Dental.  Deserving Dental is a 501(c)3 organization dedicated to providing free preventative dental care and education inside shelters for children, battered women, men recovering from addiction, incarceration, and chronic homelessness as well as nursing home and private home visits for older adults and people living with disabilities.

Link to Deserving Dental: deservingdental.org

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954
Web:  www.mettlermarketing.com

At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

In this podcast episode, Linda and her producer, Ed Bejarana, discuss the ways in which Artificial Intelligence (AI) can transform marketing and messaging for dental practices. They explore how AI-powered analytics can help practices to better understand patient behavior, preferences, and needs. By using this data, dental practices can create more targeted marketing campaigns that resonate with their patients, ultimately driving growth and success.

Linda and Ed highlight the potential for AI to optimize messaging and improve patient engagement. They stress the importance of leveraging AI to develop a deeper understanding of patient behavior, which can help dental practices to craft marketing messages that are more relevant and effective. With the use of AI-powered marketing tools, dental practices can stay ahead of the curve and improve their patient experience, ultimately leading to greater success.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954
Web:  www.mettlermarketing.com

At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

Linda shares a brief history on the hot new trend word, AI.  Turns out AI is not all that new, just some of the new features.  This episode is the first in a multi-part ChatGPT and AI in Marketing podcast series.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954
Web:  www.mettlermarketing.com

At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

Welcome to our episode on tackling staffing challenges in dental offices! We'll explore the root causes of these difficulties, such as a scarcity of qualified candidates, high turnover rates, and noncompetitive compensation packages. Learn effective strategies for addressing these issues, like fostering a positive work culture, offering enticing benefits, and providing opportunities for professional growth.

We'll conclude with key recommendations for dental offices looking to overcome these challenges, emphasizing the importance of prioritizing staffing, developing effective strategies, and creating a supportive work environment.

This episode is essential for dental office managers, HR professionals, and anyone interested in building stronger dental teams and improving patient care.

Want to contact Linda?

Email:  [email protected]
Phone:  (303) 246-9954
Web:  www.mettlermarketing.com

At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!