Juan Carlos Elizalde from LightEd Play joins us again together with his co-founder, Pamela Elizalde, to talk about their startup and team.
Juan Carlos and Pamela, together with Luis Eduardo Barragán, Arturo Cortés, María Fernanda Torres, and Ivan Pérez, are the founders of LightEd Play, an Ed Tech startup based in Mexico City.
LightEd Play keeps the mind active and makes learning a fun experience through Artificial Intelligence and Gamification. Its lighthouse product, Zoombers, is an app for children in elementary and middle school which changes emotions towards mathematics into positive and happy moments and also fosters the development of STEM competencies and 21st-century skills. Zoombers is helping thousands of students at schools across Mexico, Latin America, USA, and Spain. LightEd Play has received multiple international awards and recently established a legal entity in the USA as part of its international expansion strategy.
Juan Carlos is CEO and Pamela is Art Director. In addition, they are siblings, brother and sister.
Juan Carlos is responsible for the overall company leadership, strategy, and go-to-market.
Pamela leads user experience, user interface, and graphic and brand design to make Zoombers fun and appealing for children.
In addition, Luis Eduardo is responsible for the technology back-end and cloud infrastructure, Arturo for the videogames conception and creation, Ivan for the math curriculum and the AI engine development, and Maria Fernanda for customer success and building relationships with schools. Together, all six founders cover the critical domains to build and scale an EdTech venture like LightEd Play.
04:30 The fear for math and how LightEd Play is solving it and turning it into an engaging experience
08:10 How fun and personalization are key in this new experience, both for children and teachers
12:50 The evolution of the math class powered by Zoombers
14:55 How the role of teachers and parents evolves and expands beyond the classroom
17:40 Zoombers impact in key education metrics
21:50 The positioning of Zoombers in the Ed Tech space and its “secret sauce”
25:30 Why six founders, the contribution of each one, and the extended team
29:10 Traction of LightEd Play in Mexico and abroad, including its USA expansion
32:15 Growth as the key priority for the next 12 months
35:00 Juan Carlos’ and Pamela’s advise for aspiring founders
Juan Carlos in LinkedIn: https://www.linkedin.com/in/juan-carlos-elizalde-moreno-37063b9/
Pamela in LinkedIn: https://www.linkedin.com/in/pamela-elizalde-2935a59/
LightEd Play in LinkedIn: https://www.linkedin.com/company/zoombers/
LightEd Play website: https://lightedplay.com/
Episode page: https://www.mexpreneurs.com/podcast-lightedplay
Our supporter for this episode: https://www.partnershipleaders.com/