Creating a “blue ocean” customer experience.

Standing out in the crowd of “we’re here for you!”

Hunker down, but don’t shut down.

Your competitive advantage lies in your ability to identify and align to your customers’ “new normal.”

Not an AA group for this, but there should be. Shake off the Features  and Benefits Hangover and start tapping into 95% of customers’  decision-making brain.

A courageous conversation about social media–that thing that used to be “nice to have” and that’s now necessary AF.

Leading with head or heart? A courageous conversation about overcoming  fear, dispelling old beliefs and flipping love on it’s ear to create a  more loyal fan base.

From nepotism to favoritism. This is a courageous conversation about  keeping it All in the Family or breaking the mold and looking outside.

Healthy or toxic? A courageous conversation about culture and how it  affects your customers and what you can do to change it, for good.

A courageous conversation about marketing voodoo and how to turn your  “older more mature” brand into a relevant choice for today’s customers.