MGR Unplugged

In this episode, Manuel Gil del Real and David Gil discuss the latest headlines involving Facebook, from Elizabeth Warren's Facebook Ad test and Mark Zuckerberg's response defending political free speech, to Facebook's new ad types and Amazon AdCon's conference.

• Warren dares Facebook with an intentionally false political ad - NY Times
• Defiant Zuckerberg Says Facebook Won’t Police Political Speech  - NY Times
• Facebook introduces new Poll Ads and AR Ads inviting viewers to play - Facebook
• Increase the efficiency of your campaigns by combining news feed ads and story ads - Facebook
• Amazon AdCon 2919 Recap - MGR Blog

All that and more in this episode of MGR Unplugged.  

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In this episode, David Gil and Manuel Gil del Real share with all of you what we think about "work-life balance."  Is it over-rated, what's important for us to keep our life fun, and how each of us combines our daily work activities with all other hobbies or things that we like to do on a regular basis.

We hope you enjoy it!  But let us know either way and please, share it this podcast with any friend who may enjoy it and leave us a good review when you have a minute.  Enjoy!

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“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  John Wanamaker

 
Well, it doesn't have to be that way.  In this episode, Manuel Gil del Real and David Gil dissect the analytics data that that you should be looking at to gauge your campaign performance.  We talk about:

• Analytics and overall campaign tracking
• Google Analytics Metrics.  Understanding Sessions, Visitors, Data Discrepancies among different platforms, Time on Page, Avg. Pages Visited, Bounce Rate, etc.
• Cookies versus Pixels, Tags and other methods to track visitors
• Browsers settings, cookies expiration, java script, incognito mode
• Facebook Analytics, Google Tag Manager functionality
• Cross domain tracking - when the conversion takes place at a different domain
• Retargeting Windows.  Finding the proper time frame for each campaign.
• Measuring Click Through and View Through conversions.
• Impression Assisted Conversions.  How much weight should you assign to them.
• Attribution Models (First Click – Last Click, Linear, Weight Based),  Pros and Cons of each of them.
• Putting it all together.  Focusing on the big picture.

Recommended Reading:

• The Winding Road to Measuring Attribution 
• Facebook Attribution Explained
• Google's New Plan for Last Click Attribution
• Comparing Facebook Analytics and Google Analytics
• Understanding Google Analytics Bounce Rate
• Shopify Analytics Discrepancies with Other Software Analytics

All that and more in this episode of MGR Unplugged.  

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Join Manuel and David in this animated discussion about how to increase our health span, longevity hacks that we can do on a daily basis and what would society be like if or when the average life span for humanity increases to 120 years.

Show Notes:

• A reminder about MGR's new eCommerce Edge Podcast.  A weekly dose of what's happening in the world of eCommerce and how it may affect your own retail strategy. 
• Life expectancy increases around 3 months for each passing year.
• By the end of the century, life expectancy will be around 100 years
• Is aging a disease?  What is a definition of a disease?
• David Sinclair: “Many of the most serious diseases today are a function of aging. Thus, identifying the molecular mechanisms and treatments of aging should be an urgent priority,” he says. “Unless we address aging at its root cause, we’re not going to continue our linear, upward progress toward longer and longer life spans.” 
• It’s not a coincidence that incidence of these chronic diseases increases sharply after the age of 50, a time when senescent cells also increase in number. If you believe, as many scientists do, that aging is a prime cause of many chronic diseases, it is essential that we understand the accumulation of senescent cells.”
• The WHO: The International Classifications of Diseases (ICD) system is the international standard for clinical diagnosis, epidemiology and health management in developed nations, and adding a code to a disease not yet recognized by ICD effectively allows for drugs targeting that disease to be clinically evaluated and approved, and for insurance companies to provide coverage for therapies targeting that disease.
• Longevity and increasing life span and health span.  What we know and what we can do: 
  • Caloric Restriction 
  • Intermittent Fasting 
  • Exercise 
  • Drugs to supplement the decrease of human production 
•  Consequences of living longer 
  • If mortality decreases and new birth rate stalls, we’ll soon become a world full of old people.  
  • Retirement age.  If our health span increases, will retiring still make sense?
  • Retirement savings, Multiple Careers, Multiple life partners 
  • Larger families with grand children and great grand children (4 generations alive) 

Recommended Reading:

• Lifespan: Why We Age―and Why We Don't Have To by David Sinclair
• Hacking Darwin: Genetic Engineering and the Future of Humanity by Jamie Metzl
• What if aging weren’t inevitable, but a curable disease?
• Is Aging a Disease? Biodemographers’ Point of View

All that and more in this episode of MGR Unplugged.  

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In this episode, Manuel Gil del Real is joined by David Gil to talk about MGR's latest podcast for all things eCommerce.  We also talk about Stripe's new record valuation after the latest investment round.  Apple's Safari web browser changes its cookie policy throwing a monkey wrench on advertising metrics. And Facebook's introduction of Portal TV is one more attempt to get into our lives, this time into our living room.  

Show Notes:

• MGR is expanding its own Podcast Network by launching a new podcast dedicated to Amazon and eCommerce news.  A weekly dose of what's happening in the world of eCommerce and how it may affect your own retail strategy. 
• Stripe raises $250M increasing its valuation to a whopping $35B and major banks are taking notice.  
• Safari Browser Limits Google & Facebook Tracking Cookies To 24 Hours... and Marketers don't like it.
• Facebook launches Portal TV, a $149 Chat set-top box coming to your living room. 
• Comcast slashes monthly fees of streaming hardware to zero

All that and more in this episode of MGR Unplugged.  

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Join us today for a very animated conversation between Manuel Gil del Real and David Gil as we cover a number of topics in the news this week.

• We start by commenting on Apple's new products announced on September 10.  Is the new iPhone a hit or a miss?  It depends on whom you ask.  
• In the meantime, California Labor Bill passage is a blow to Uber and Lyft but Uber doesn't care.  We'll tell you why.
• Instagram has a problem with fake accounts and advertisers are paying $1.3B to influencers that may not even be real or that have very little influence.  Who's accountable for that?
• TikTok is growing fast but other platforms are also taking notice and now Instagram is planning on mirroring some of TikTok's most successful features... something Snapchat knows something about...
• Finally, Slack disappointed investors last quarter.  Competition is growing and Microsoft is launching their own "Microsoft Teams" to lure away some of Slack's users.  

Show Notes:

• Apple's Event Summary
• California Vs. Uber
• Instagram Fake Followers
• Instagram Copies TikTok
• Under the Influence - How to Fake Your Way Into Getting Rich on Instagram by Trey Ratcliff
• Slack Q2 Earnings

All that and more in this episode of MGR Unplugged.  

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Today on MGR Unplugged we cover a variety of topics including Stripe's new Stripe Capital lending program, Facebook's dating launch and integration with Instagram, Tik Tok's growth worldwide and in the US and the amazing case of WeWork's decreased valuation as it plans to go public. 

Show Notes:

• Stripe launches Stripe Capital to make instant loan offers to customers on its platform
• Facebook Dating launches in the US, adds Instagram integration
• The basic human explanation of TikTok
• WeWork might be worth just half of its former $47 billion valuation

All that and more in this episode of MGR Unplugged.  

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Welcome to another episode of MGR Unplugged. Today I’m joined by Kayla Wilson.  Kayla is a young woman (23 at the time of this recording) with a very unique life story.  From a challenging upbringing after her father left her mom to being bullied at school at a very young age after she realized she was gay.  But despite her young age, she's full of experiences, ambitions and a desire to succeed and help others that it's really remarkable for a person that being born in the late 90's, demographers and researchers have classified as part of the Gen Z.

I had a great time interviewing her and getting to know her a little better after each of her comments. Please take a listen, and let me know what you think. 

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Today on MGR Unplugged we cover a variety of Marketing news including: Shopify's new fulfillment option, Amazon news for seller and advertisers, online travel agencies vs. hotels' direct bookings, and Disney's new streaming bundle.

• Shopify announces a soft launch of their own fulfillment center
• Amazon and FedEx break up and FedEx announces that it won't renew their FedEx Ground contract once the current contract expires.
• Amazon fights back by growing its own shipping fleet (Air, Ground and last mile vans)
• Amazon enforces tighter rules for existing and new Sellers aimed at preventing fraud.
• How much budget should a company allocate to their online marketing campaigns.
• How Metasearch is dominating Travel Search these days and what Hotel Chains and independent brands should do about it.
• What's the best strategy to add Metasearch to your digital marketing campaign.
• Why hotels' short term goals are hurting their long term success.
• Disney's announces a new streaming video bundle.  How will that affect Netflix?

We also mention:

• Everything Announced at 2019 Shopify Unite >
• Amazon-Shopify and eCommerce News - MGR Blog >
• How to Meet Amazon's New Title Requirements >
• Hospitality Marketing: Customer Retention Through Metasearch >

All that and more in this episode of MGR Unplugged.  

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Welcome to another episode of MGR Unplugged.  Today I'm joined by Bjorn Bengtsson.  Bjorn is a very talented young man.  He’s only 19 at the time of this recording, but when you listen to him, you will notice right away that he’s not your typical 19 year old kid.  Bjorn is an artist. Bjorn is also a deep thinker.  A philosopher in disguise.  And when you combine these two, great things happen. 

LET SOUL SPEAK

"What is an artist statement if not in the breath of beauty? What is an Artist if not a medium for God’s beauty? What is Art if not a window to the first hour of eternity? What are we if not formation, transformation, the eternal minds eternal recreation"  Bjorn Bengtsson

• Learn More about Bjorn here >
• Visit Bjorn Bengtsson's Website >
• "The Spirit" 2019 added to MGR's Art Collection >
• The Homeless Series >
• Prismatic Photography Series >

Gabi Jording (Bjorn's friend) on Instagram >

“To love another person is to see the face of God”
-Les Mis, Victor Hugo

M-Train, Patti Smith >

Final notes: I had a great time interviewing Bjorn and getting to know him a little better after each of his answers.  Please take a listen, and let me know what you think.

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