Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: The body is a master compensator: set point theory. 
Changes in Energy Expenditure

SGLT-2 Trial

Business Insights: The Kroger of Nutrition Coaching

What I am learning Today: Forks from The Bear - treat everyday like its the superbowl… showing someone how good excellence feels can change their life

Daily Win: Setting stronger boundaries

Daily Learning Lesson: Unmade decisions are a debt you can’t afford to carry

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 30,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: GLP-1 position stand

Position Stand Link

Business Insights: WW business shift and their financials

YouTube Clip
WW Financials

What I am learning Today: Disagree and commit

Lex Fridman and Jeff Bezos Interview

Daily Win: Start of a new year always brings a level of “fresh start” feeling that psychologically feels good

Daily Learning Lesson: Compromise is not truth seeking (ceiling analogy from Lex Friedman podcast)

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Protein in a Single Meal. 

The anabolic response to protein ingestion during recovery from exercise has no upper limit in magnitude and duration in vivo in humans

• The context of this study
  • 0, 20, 40 study - tromellen 2019
  • 0, 40, 70 study - kim et al 2016
  • Bolus vs spaced out feeding - areta 2013 study 
  • Anabolic window
• They fed people 0, 25, and 100 grams of protein.
• Amino acid levels in the blood remained elevated for up to 6 hours post the 100 grams but not quite that long for the 25 grams.
• PS and PB were measured and protein synthesis was highest in the 100 grams as was the net balance. 
• FSR or essentially the rate of muscle accretion was highest in the 100 grams, which was elevated out to 6 hours and was highest in the 100 grams.
• The anabolic response is > 12 hours.
• No limit to protein-derived amino acid bioavailability and subsequent tissue incorporation
  • We have previously estimated that the ingestion of 20 g protein results in 10% (2 g) of the ingested-protein-derived amino acids to become incorporated in skeletal muscle tissue throughout a 6-h postprandial period.4 In the current study, we calculated that 12%, 15%, and 18% of the ingested protein was incorporated into skeletal muscle following ingestion of 25 g protein throughout 4-, 8-, and 12-h periods, respectively
  • Quite a lot ends up in circulation with ~10-15% in muscle post meal. 
  • As you increase protein in a meal more of what gets incorporated into your muscle comes from what you ate, not the free amino acid pool. 

Business Insights: Finite vs Infinite Games

What I am learning Today: Stability is a False Hope

Daily Win: Got season 4 spun up again

Daily Learning Lesson: Time goes much faster than you expect, don’t waste any of it. 

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

1. Time goes fast. In a few years you’ll be where you will be… do you want that time to have been spent moving your forward or wasted?
2. You are 100% responsible for your decisions. Decide what outcome you want to put the odds in favor of and make that decision.
3. Bet on yourself above all else. You have control over nothing but yourself.
4. Chose your relationships in life wisely. They are either assets or liabilities. They are never neutral.
5. Things don’t matter… meaning the things you buy. Material stuff really doesn’t improve your life. Invest in skills, people, time, experience.
6. Skills, knowledge, and mindset are the things in this world that can never be taken from you. Invest heavily in time and money in those things.
7. Your reputation takes a lifetime to build and a minute to ruin. Be careful in your decisions.
8. Aging is inevitable. The rate of aging can be controlled. And it’s only a one way street. Take care of yourself because going backwards in time is impossible.
9. No one can decide what is important for you but you.
10. Complaining feels good in the moment, but it never solves the problem or moves your life forward. Don’t waste time on it.
11. Don’t let anyone tell you something isn’t possible. Especially if they haven’t tried. Find out for yourself. At least you learned everything along the way until you hit the wall.
12. If you don’t show up for yourself, you can’t show up for others as your best self. It’s not selfish to put your needs high on the list, it’s selfish to be the less than the best version of yourself.
13. Compound interest should never ever ever be ignored. Time is the biggest thing here. Start early. Compound interest isn’t just stock market… it’s all things in your life.
14. Quit. Seriously. If something you are doing doesn’t align with your long term goal, don’t do it. Get on the long term path as fast as possible.
15. Think slow, act fast.
16. Be very careful with your words. Once things are said, they cannot be unsaid. Make sure you say what you mean and you mean what you say.
17. Money isn’t good or bad. It’s a tool.
18. Life is about who you become along the way. Your personhood is shaped by the trials you endure. Decide what trials are meaningful.
19. Give way more than you take.
20. Once trust is broken it can never be fully repaired. Remember that when you make decisions.
21. People aren’t disposable. They are people. They carry you with them the rest of their lives.
22. Never be afraid to be quiet. You learn more from listening than speaking.
23. Pay yourself first. Take from yourself last.
24. Forgiveness is for you, not them.
25. Think bigger than you think is reasonable. Life isn’t about being small.
26. Be kind and gentle, but not weak.
27. You can have anything you want, but not everything. Decide what you want and go deep on that.
28. Create more than you consume.
29. Reading and conversation and your two biggest super powers for improving your life.
30. Knowledge without action is wasted.
31. Understand leverage, don’t abuse it.
32. Being polite requires zero skill.
33. The harder you work and the more chances you take the greater your odds are of a lucky break.
34. If it costs you mental peace, don’t buy it or do it.
35. Patience is the most underrated skill you can develop… but don’t conflate patience with complacency.

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Here are some of the mental tools I have picked up over the years that have massively helped me. 

00:00 - Intro 
1:45 - You can't control your emotions, you can control your actions 
3:48 - The formula for success 
6:00 - Carrying trauma 
7:38 - No one is thinking about you 
8:45 - How to have difficult conversations 
10:25 - Just do more reps 
13:22 - Free will is an illusion 
14:45 - This too shall pass

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Over the last 8 years of my career the companies I have owned have sold over 40,000 people coaching and these are the hard earned lessons from those 8 years 

0:00 - Intro 

1:37 - People Want Solution 

2:46 - You Have to Ask for the Sale 

4:05 - Deliver Your Service, No One Else's 

5:20 - Talk With People, Not At People 

6:25 - Community and Proof Matter... A LOT 

8:17 - You Have To Be Patient 

10:16 - Focus on Compounding Sales 

11:15 - Discounts Don't Matter 

12:16 - People Don't Trust You 

13:35 - You Are Selling Hope, You Better Deliver

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!

Making decisions conducive to your goals. 

Leadership is more about what you do than what you say. 

Have a conviction, decide if you are willing to deal with the negative that might happen, and move forward. The longer you sit in indecision, the longer you are delaying the potential positive. 

Thinking about doing the work is actually more stressful and anxiety inducing than just doing the work.

Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!