Mic Club: A Show for B2B Podcasters

Mic Club: A Show for B2B Podcasters

By Dan SanchezBusinessMarketingCareers
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Mic Club: A Show for B2B Podcasters episodes

  • Upgrade Your Video Podcast, How-to Utilize YouTube Shorts, and What to Post on LinkedIn
    In this episode, Benji and Walt discuss:
    What we're listening to right now: 
    Walt: Truth Be Told 
    Benji: Will MacAskill of Effective Altruism Fame — The Value of Longtermism, Tools for Beating Stress and Overwhelm, AI Scenarios, High-Impact Books, and How to Save the World and Be an Agent of Change (#612) 
    News:
    1 Remote recording tool Riverside has launched a number of updates: using your iOS device as a second camera; mobile support for video recording up to 4K; and the Clubhouse-like Live Call-in comes to Android. (POD NEWS)
    2 YouTube’s Added a New Option to Cut Your Long Form Videos into Shorts
    3 What to Post on LinkedIn: The 5 Content Types That Work Best
    Member Highlight:
    Growth Marketing Camp
    Q&A:
    How detailed should my show outline be before recording?
    35 min
  • Structure Your Podcast for Success
    In this episode, Benji breaks down how he would structure a show for success in 2022. Discussed on the show: 
    - The best cadence for release
    - The importance of micro-content
    - Documenting your unique POV
    - Why your show may need 2 websites
    10 min
  • Growing Appetite for Podcasts, Personalized Spam, and Who Should Host?
    In this episode, Benji discusses...
    News:
    1 - What’s the appetite for podcast listening worldwide? (Sounds Profitable)
    2 - Acast acquires Podchaser, the world’s most comprehensive podcast database (PodNews)
    3 ‘Personalized’ Spam is Still Spam (PodMov)
    Listener Question:
    How do we decide as a company who our host should be?
    What do you look for in a good podcast host?
    16 min
  • Listener Feedback, Sound Effects, and How to Level Up Your Sound Quality
    In this episode, Benji and Ryan discuss: 
    Podcast News:1 The Danger of Limited Listener Feedback (Sounds Profitable)
    2 When in Doubt, Leave Out the Sound Effects (by Rob Rosenthal on transom.org)
    3 Steady launches Spotify integration for members-only podcasts
    Question:
    How important is audio recording quality, really?What’s the easiest ways to improve audio quality?
    Article Link Ryan mentioned
    Mics Mentioned: 
    Samson Q9u (USB mic)Focusrite Scarlett Solo Audio InterfaceShure SM58 (XLR)Behringer XM8500 (XLR)
    Software mentioned:ReaperGaragebandAudacityAdobe AuditionHindenburg
    30 min
  • Obsessed Podcasters, How People Listen, and LinkedIn Strategy
    In today's episode, we discuss...
    1 Want Obsessed Listeners? Be an Obsessed Podcaster. (PODCAST MOVEMENT)
    2 How do people listen to podcasts? (BUZZSPROUT)
    3 Veritonic Announces $7.5 Million Series A Funding Round to Power the Next Phase of Audio Measurement (PODNEWS)
    Listener Question: 
    How should a B2B Podcaster incorporate LinkedIn in their promo strategy>
    25 min
  • Twitter's Create Hub, Listener Ratings, and The Future of Ads
    In this episode, Benji talks about: 
    1Twitter’s New ‘Create’ Hub for Podcasters
    2 Podcast listeners tend to rate newer and smaller shows higher Listeners tend to rate older podcasts lower than newer ones, while the overall "podcast satisfaction" seems to be declining, per an independent study by Rephonic.
    3 “Announcer Reads” Aren’t the Future of Podcast Advertising (Even If Big Companies Want You to Believe It)
    14 min

About Mic Club: A Show for B2B Podcasters

From the publisher's feed

The first rule of Mic Club: Don’t talk about Mic Club. 
Just kidding. We’re all marketers & podcasters here, we like to talk.
If you run, host or produce a B2B podcast, join the club. …