Mic Club: A Show for B2B Podcasters

In this episode, Benji Block and Angela Chong talk about:  
1 WATCHING PODCASTS SOARS AS YOUTUBE EDGES OUT SPOTIFY TO BECOME THE MOST USED U.S. PODCAST PLATFORM AND LISTENERS PREFER FUNNY AND ENTERTAINING ADS TO RATIONAL “FEATURE/BENEFIT” CREATIVE
The are findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2022 Report.
Six in ten weekly podcast listeners say they prefer podcasts with video
When asked how they prefer listening to podcasts, 28% say they like a podcast video they actively watch while listening and 29% indicate they have the video in the background/minimized while listening. 43% say they use audio only with no video.
Interest in a video experience is highest among Podcast Newcomers who started listening in the last year
Heavy podcast listeners and Podcast Pioneers, those who started listening four or more years ago, are more likely to favor the audio experience and show the least interest in video.
2 Content Marketing Grows To $80 Billion. Podcasts Are Already Outpacing TV Infomercials
Motivated by a newfound priority to get their story out during the pandemic, ad spending on content marketing surged 26% since 2020 to $80 billion.
Among those surveyed by Borrell, six percent said they used a podcast last year to promote their message. The same number expect to do so this year. That is three-times as many that expect to run infomercials on television.
While brochures and flyers were the favored type of content marketing in 2021, informative videos, sponsored content/segments and seminars/workshops are expected to see the biggest increases this year.
Borrell says the categories with the greatest propensity to use content marketing are finance & insurance, professional & business services, real estate, educational services, manufacturing, and information, media or advertising.
The study also turned up evidence that businesses that engage in content marketing are more active advertisers and have a better handle on their media mix than non-content marketers. But they need help with content creation and distribution.
B2B? If you are in content marketing try podcast ads!
3 The next Trend in Podcasting? Scripted Podcasts
Johan, Head of Content at Spotify, thinks there is a future in scripted podcasts
The title is a bit misleading... in that he says they still see most listens on typical interview, and documentary style shows.
"They're experimenting with and see potential in scripted podcasts"
"It's about the connection between the listener and the host"
LISTENER QUESTION:
What are some segments I can add to my podcast to spice it up?
Roundtable Discussion
Helpful Tips
Challenge or How-to
Games
Scripted

In this episode, Benji Block talks about:
- How to increase listener retention on your podcast.
- The 5 most targeted contextual audiences in podcasting. 
 - Provides 5 questions you should be asking about your podcast.

In this episode, Dan Sanchez and Benji Block talk about :
Riverside's integration with Anchor
Anchors' addition of video podcasting
Morning Brew's articles about the perfect length of a podcast ad
Member Highlight: Raising Problem Solvers (https://artofproblemsolving.com/blog/podcasts/raising-problem-solvers)
The best ways to become a guest on another podcast
How much preparation/research should you do leading up to recording a podcast episode with a guest

In this episode, Dan Sanchez and Benji Block dive into:
Apple's new Analytics
iHeart Media adding NFTs
The launch of Snippet.fm
Club Member Highlight: Thought Leadership Leverage 
How long should your podcast be?
How do you get your podcast featured by Apple?

In this episode, Dan Sanchez and Angela Chong dive into the podcasting news, highlight a Sweet Fish customer that is crushing it with their podcast, and answer some frequently asked questions by the B2B podcast community.
Mentioned: The Personal Podcaster episode on how to improve your intonation.  
Top podcast apps to make sure your show is getting found on:
Spotify
Apple Podcasts
Google Podcasts
Stitcher
Podchaser
Castbox
Overcast
Castro
Pocketcasts
Player FM
Amazon Music


To see a full list, you can see one Dan's been working on with the Attention Podcast here.

In this episode, Dan Sanchez talks abou t how to improve your episodes with prewriting and reading your intro and outro statements. It's a little tweak that goes a long way when you are just starting in podcasting.

In this episode, Dan Sanchez talks abou t two separate check lists he uses with guests to avoid mistakes and improve the content of the podcast. One is his pre show checklists he sends to guest and the other is the preinterview checklist he reads with them just before recording.

In this episode, Dan Sanchez talks abou t the two reasons why you should build a separate website for your podcast as well as two reasons against it. He finishes by sharing two methods of creating a website.

In this episode, Dan Sanchez talks abou t the two types of Podcast SEO. One is for ranking on podcast apps where he reviews the three critical elements that make the largest impact. The other is how to use your podcast to earn Google rankings where he shares his seven step framework to get your podcast episodes ranked.

In this trailer episode, Logan & Dan talk about the commonly held beliefs we're gonna dispel about B2B Podcasting.There's only 1 way to succeed with a B2B podcast. (nope)
It's too late to succeed in B2B podcasting. (wrong again)