From flipping bootlegs in his bedroom to building a $30M streetwear empire, Michael Cherman has rewritten the blueprint for modern creativity. In this episode of First Smoke of the Day, the founder of Chinatown Market and Market Studios shares his raw journey — from early days at GoodWood NYC and collabs with Chase Infinite and ASAP, to designing the iconic Kith box logo and rebranding an entire streetwear movement.

Michael opens up about bootleg culture, brand authenticity, and why the best creators share their tools instead of gatekeeping. He also dives into the evolution of cannabis branding, how to build real community around design, and what it takes to stay relevant when trends fade.

🎥 Watch this full podcast episode and interview with Michael Cherman for insights…

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