Michael DeLon is a #1 Amazon International best-selling author, business growth strategist, and marketing expert. He is the Experts Speak podcast host and the President of Paperback Expert, which helps business owners publish books that position them as experts in their field.

In addition to his work at Paperback Expert, Michael provides marketing strategies and business growth coaching as the President of Reformational Marketing. He has been a speaker at the PILMMA Super Summit since 2015, and he is a contributor to the Law Practice Advisor website. Previously, Michael worked as the Audio Group Director for FamilyLife, where he helped the company spread its message out to thousands of people.

Michael is dedicated to connecting clients with their desired audience. Through Paperback Expert, he's helping business owners gain instant credibility, establish rock-solid client relationships, and generate more leads and referrals — without spending more money on advertising. Plus, Michael and the team at Paperback Expert can help you build a profitable podcast and promote you to become an Amazon best-selling author. Find out how Michael transforms ordinary professionals into recognized experts by helping them establish, market, and monetize their credibility.

In this episode…

Your brand's success depends not on your education or how many billboards and bench ads your firm has. When it comes to the law industry, clients care more about establishing relationships built on trust. So, how can you build trust with potential clients, even before they meet you?

According to Michael DeLon, your brand's message is key. When you share a story that's unique to you, your firm will stand out in the marketplace and attract clients, no matter the size of your company. But what if you don't have a compelling story to share? Michael says that's not true; every brand has an exceptional story — you just might need some help extracting it. That's where Michael's company, Paperback Expert, comes into play.

In this episode of The Lawyer's Edge Podcast, Elise Holtzman sits down with Michael DeLon, the President of Paperback Expert, to discuss crafting a great brand strategy. Michael talks about the benefits of sharing your story, including generating referrals, gaining more clients, and building trust with your clients. Michael also discusses the platforms that will give you credibility and shares how his company is helping lawyers and other business owners connect with desired clients. Stay tuned.