In this episode, I’m really excited to have as my guest, Michael DeLon, Founder and President, Paperback Expert. Michael believes that believe that a book is the ultimate business card. In this competitive market, you either differentiate yourself or you die. Having a book will help you convert leads to clients and put more money in your pocket.

Michael helps you Convert More Leads using your Amazon Bestselling Book without spending more money on advertising. A book will position you as The Expert in your market. You'll be different from everyone else and have instant authority and credibility. In under 24 hours of your time (and about 90 days elapsed time), you'll be using your book to convert more leads and generate more sales. And as an Amazon Bestselling Author, you'll be seen as THE Authority people look to.

In our discussion, Michael talked to me about:

• The speak to write process and how to write in your own voice
• The importance of storytelling in connecting with your audience
• Using a published book in your overall marketing strategy

Listen to the podcast to learn more.

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