In this episode, I’m really excited to have as my guest, Michael Haynes, an SME Business Growth Specialist and the author of Listen Innovate Grow.

Michael spent over 23 years working in a variety of strategy, marketing, and customer insight roles with large corporates across a range of industries in Australia and Canada. During his time working for Australia’s largest telecommunications company as a Customer Research and Strategy Manager, he experienced first-hand how big corporations utilize innovation to increase growth with business customers. Now Michael empowers service-based small and medium companies (SMEs) with buyer-centric strategies to achieve the growth and impact they seek.

In our discussion, Michael talked to me about:

• Leveraging business innovation across multiple sectors
• Road-mapping and sense-making instead of "content vomit"
• Really listening to your customers and industry

Listen to the podcast to learn more.

Show Notes and Blog

The Podcasts

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