In America, there is so much confusion about our food as to whether or not something is in fact genetically modified or not. Due to the success of the “greenwashers” who simply manufacture products that offer an illusion of purity, something needed to be done. The irony is in America, you are innocent until proven guilty but with our food, it has come to the point where the consumer is concluding that products are “guilty” of being everything but organic until it has passed a certification process. The Non-GMO Project http://www.nongmoproject.org) is a non-profit collaboration of manufacturers, retailers, processors, distributors, farmers, seed companies and consumers. Their shared belief is that everyone deserves an informed choice about whether or not to consume genetically modified products, and our common mission is to ensure the sustained availability of non-GMO choices. This organization is committed to practical solutions and offers North America’s first consensus-based Standard, third-party Product Verification Program, and uniform Seal for products made following best practices of GMO avoidance. In this segment of The Organic View Radio Show, Mr. Michael J. Potter, the President and Chairman of Eden Foods (http://www.edenfoods.com ) will discuss this project and how it will impact our food. Mr. Potter has been an innovator in the organic industry and is also highly respected by all, especially since Eden Foods had banned GMO’s almost 2 decades ago. So why is yet another certification necessary? Will this mean additional costs passed on to the consumer? What will this mean to the producer? Who is going to manage the verification and what checks and balances are in place? If you are concerned about the quality of the food you eat and the future of our food, stay tuned!