Thanks to smart phones and computers, with just a few simple clicks, information is easily accessible to consumers providing easy access to every resource available. However, this is not the case when it comes to our food.  When you take a closer look, clarity is not pretty! Would you knowingly buy your favorite box of cereal if you knew it contained ingredients that could have a negative impact on your health? Of course not! However, in the United States, food manufacturers are not required by law to specify whether or not the ingredients in the products they sell contain or are made with genetically engineered ingredients. It is up to the conscious consumer to investigate the company, find out what certifications they have, what country they are sourcing ingredients from and if they are producing in an ethical manner. In other words, buyer beware. In order for a consumer to really know what is in the product they are about to buy, they must be able to clearly read everything in the product on the label. Unfortunately, until this is mandated, manufacturers will continue to sell their products as is to uninformed consumers that don’t understand the impacts of GMO’s.

Michael Potter, the CEO of Eden Foods is someone who has been a long term advocate of the organic industry and is also fighting for food clarity through the mandatory labeling of GMO’s. Eden’s certified organic foods are non-gmo verified and a household staple for millions of consumers in America. Clearly, this is something people are demanding. So, why are the non-organic companies fighting against GMO Labeling? What would this mean for their market share? Would consumers opt not to buy GE laden foods if they knew?

In this segment of The Organic View Radio Show, host, June Stoyer talks to Michael Potter, President of Eden Foods will be on the show to discuss the impact of GMO labeling. Stay tuned!