Michele Bell, SVP W'wide Creative Services for Paramount Home Entertainment, leads creative adv. for DVD package + menu design + print, broadcast, VOD + Internet advertising. Prior to Para., Michele was VP Crea. Services Home Ent. at Universal. Before that, she rose through the ranks at New Line to VP Crea. Adv. Home Ent. Just a few highlight campaigns incl Dumb & Dumber, Se7en, Scarface, E.T. 20th Anniversary, Iron Man, Transformers, Mission: Impossible, several Dreamworks Animation movies and many more.