Pioneering Digital Marketing with Bettina Sherick: From Retail to Rings of Power

In this episode, we're joined by Bettina Sherick, founder of Hollywood in Pixels and a visionary in the realm of digital marketing. Bettina shares her storied career journey, from her early days in retail and the revolutionary moment she first bought a book on Amazon, to her impactful work at Fox, Warner Bros., and Amazon. We delve into Bettina’s innovative contributions to digital campaigns for movies like Avatar and exploring her endeavors in preserving digital marketing history through Hollywood in Pixels. The episode also covers insights into her career transitions, challenges faced with racial bias in the workplace, and the evolving landscape of digital marketing. Tune in to hear about Bettina's fascinating experiences and forward-thinking vision for the future of digital content preservation. 

01:04 Meet Bettina Sherick

01:34 Early Career and Education

02:34 First Encounter with E-commerce

04:26 Launching E-commerce in Retail

07:04 Challenges and Successes at Strouds

18:52 Transition to Warner Brothers Studio Stores

20:44 Digital Marketing Evolution

34:24 McBeard Media's Rise 

35:29 Hollywood in Pixels: The Beginning

39:09 The Silver Pixels Events

43:21 Impact of the Pandemic

51:03 Favorite Campaigns and Industry Insights

57:33 Words of Wisdom

Be sure to check out our wonderful sponsors: 

Make It Universal and Rotten Tomatoes presents SEEN on the SCREEN:

https://www.youtube.com/playlist?list=PLuq_rgCzEP_Ne0W0nk6R66sYFGr1Jrzqe 

The Golden Trailer Awards:

goldentrailer.com/  

Please leave us a rating and review: https://apple.co/3QYy80e

You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

hollywoodinpixels.org

www.instagram.com/hollywoodinpixels

In this episode, we’re joined by rising star trailer producer Taymar Cox from Mocean. We explore the making of iconic trailers like SPIDERMAN: ACROSS THE SPIDER-VERSE, EXTRACTION 2, RENFIELD, THE GRAY MAN and so many more; mentorship in the industry; and the evolution of how agencies work on campaigns. We also get into Taymar’s journey in her career so far, the challenges faced by women and underrepresented groups in the industry, and how Taymar's unique past, including some really cool internships, shapes her approach to her work.

02:11 Taymar's Industry Background

03:13 Internships at Ignition and Marvel

09:38 Choosing the Producer Path

15:13 Mentorship and Diversity in Internships

21:21 Early Career at Heartsleeve

28:23 Impact of COVID on the Industry

39:16 The Challenges of Remote Work

41:49 Generational Differences in the Workplace

44:37 The Importance of Community in the Industry

50:00 Navigating Industry Exclusion and Inclusion

51:39 Advice for Aspiring Trailer Editors

55:25 The Evolution of Industry Networking

01:02:19 The Art of Crafting Trailers

01:20:53 Working with the Russo Brothers

01:23:22 Unexpected Podcast Guest: Mom

01:26:27 Murder Mystery and Career Growth

01:30:29 Renfield and the Perfect Music Choice

01:34:05 Favorite Campaigns and Trailers

01:51:58 Final Thoughts and Acknowledgements

Be sure to check out our wonderful sponsors: 

Brent Allen Hagel - www.brentallenhagel.com/  

The Golden Trailer Awards - goldentrailer.com/  

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You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

https://www.moceanla.com/ 

This was episode 3 of Trailer Geeks & Teaser Gods! In case you missed it, it's definitely worth checking out our convo with Seth Gaven, the Founder of AV Squad (among other notable contributions to our industry).

Seth Gaven, Founder & Prez of AV Squad, has been editor, Creative Director & studio executive over the years. As an editor he worked on trailers like Terminator, Home Alone, My Cousin Vinny & more. Later, as EVP of Creative Advertising at MGM, he had campaigns incl. Legally Blond, Hannibal & James Bond. Seth takes great pride in the whole team at AV Squad. Fans of trailers for movies like Mission Impossible, several Marvel trailers, Star Trek, the Fast & Furious franchise & many more enjoy AV Squad's work.

In this episode, we sit down with the legendary trailer editor Robert Walker. Robert takes us through his career journey, from the early days at Roger Corman's Concorde Pictures to his impactful work at Intralink, Ignition and Buddha Jones. We explore key projects such as 'Cinderella Man,' 'AI,' 'The Dark Knight,' and 'The Social Network,' highlighting Robert's unique approach to different genres; how to incorporate notes from creative execs and filmmakers; and evolving marketing strategies based on audience tastes. We also delve into how trailer editing has changed over time and the importance of staying creatively fresh and open to new art forms.

01:13 Meet Robert Walker: Legendary Trailer Editor

02:36 Early Influences and Inspirations

09:02 Working with Roger Corman

18:04 Joining Intralink Film

20:06 Mentorship and Learning at Intralink

28:43 Adapting to Different Film Genres

40:17 The Evolution of Trailer Narration and Dialogue

44:54 Working on Spielberg's AI

48:26 Batman Begins Teaser Challenges

51:56 The Social Network TV Spots

56:54 Cutting Comedy and Timing

01:02:00 Stylized Editing for The Harder They Fall

01:06:13 Reflections on Trailer Craft

Be sure to check out our wonderful sponsors: 

Brent Allen Hagel - www.brentallenhagel.com/  

The Golden Trailer Awards - goldentrailer.com/  

Please leave us a rating and review: https://apple.co/3QYy80e

You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

Madeline's Madeline trailer: https://youtu.be/S_ezPTjSSPw?si=o6EtPA1sISQ2nsqg 

Buddha Jones: www.buddha-jones.com

This is a special episode about mental health. It's a talk that was shared on our sister show TP&R a couple months ago. We're hoping that in a moment like this one, our Trailer Geeks community will find it helpful.

Perhaps this whole election season has been overwhelming. So we figured it's worthwhile to emphasize the importance of stepping back from all the chaos for mental well-being. The tools that are discussed include how meditation has been a transformative practice for many people, alongside other valuable “arrows in our quiver” like writing / prayer, physical exercise, nourishing the mind with great literature (fiction and non-fiction), fostering human connections, getting a healthy amount of rest and establishing helpful boundaries and rules of engagement.

00:36 Personal Journey and Struggles

03:06 Meditation: A Life-Changing Practice

10:56 The Power of Writing and Prayer

15:52 Exercise: Moving for Mental Health

18:16 Feeding Your Mind with Good Literature

21:43 The Importance of Fellowship

25:15 The Necessity of Rest

29:07 Setting Boundaries and Rules of Engagement

34:45 Conclusion and Final Thoughts

https://podcasts.apple.com/us/podcast/talkin-politics-religion-without-killin-each-other/id1536169792

TP&R is on Patreon! Join the community: 

https://www.patreon.com/politicsandreligion

It would mean so much if you could leave us a review: 

https://ratethispodcast.com/goodfaithpolitics

Let us know what you think. You can find Corey on all the socials @coreysnathan such as www.threads.net/@coreysnathan.

Talkin' Politics & Religion Without Killin' Each Other is part of The Democracy Group, a network of podcasts that examines what’s broken in our democracy and how we can work together to fix it.

How similar is opening a movie to getting a candidate elected? How much is opening weekend like Election Day? Christine Birch - who's worked on hundreds of movies, generated billions in box office receipts, and is the first and only W.O.C. to run marketing for 3 movie studios - has some thoughts.

In this special crossover episode of TG&TG with Corey's other show, TALKIN' POLITICS & RELIGION WITHOUT KILLIN' EACH OTHER, we’re joined by Christine Birch, a renowned Hollywood marketing executive with a storied career involving icons like Steven Spielberg and Will Smith. We delve into political campaigns, the impact of media misinformation, book bans targeting authors like Toni Morrison, and cultural shifts in storytelling. We get into Birchy's experiences in the film industry, the challenges of adapting black stories, her candid advice for empowering women of color, and the complexities of navigating hard discussions. We also discuss the role of black women in society, the moral dynamics influencing voter behavior in the Trump era, and the need for innovation in both the political and film industries. With personal anecdotes, social critiques, and reflections on American identity, this episode offers a comprehensive exploration of how culture, politics, and Hollywood intersect in shaping societal narratives.

01:12 Introducing Christine Birch: A Hollywood Unicorn

02:02 Meeting a Literary Legend: Toni Morrison

09:49 Banning Books and Personal Responsibility

14:48 The Power of Shared Stories in Culture

17:53 Writing THE HOLLYWOOD UNICORN: A Heart-to-Heart

27:09 The Role of Black Women in Today's Historical Context

36:28 Analyzing Political Campaigns: Lessons from Hollywood

40:44 Marketing Strategies: Putting Lipstick on a Pig

47:02 Comparing Political Polling and Market Research

53:45 The 2024 Election: A Battle for Democracy

57:24 The Immigration Debate and American Identity

59:23 The Impact of Social Media and Disinformation

01:13:42 Hollywood's Role in Shaping American Culture

01:23:43 The Importance of Diversity in the Film Industry

[email protected]

Be sure to check out our wonderful sponsors: 

Brent Allen Hagel - www.brentallenhagel.com/  

The Golden Trailer Awards - goldentrailer.com/  

ALIBI Music - alibimusic.com/  

Please leave us a rating and review: https://apple.co/3QYy80e

You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

Check out, subscribe, like and review TALKIN' POLITICS & RELIGION WITHOUT KILLIN' EACH OTHER: https://bit.ly/TPandRPod

In this episode, we’re joined by Paul Cartlich, VP and Creative Director of Intermission Film. Paul shares personal experiences of imposter syndrome and the influence of music on his editing career, detailing his non-traditional journey into the world of film trailers. The episode explores the history and evolution of the trailer industry, with insights into its development particularly in London and its expansion into the US market. Paul discusses working with iconic editors, adapting to remote work, and the potential impact of AI on the industry. He highlights memorable campaigns (see below for some links) and the challenges of maintaining creative quality amidst technological advancements. Additionally, our conversation honors industry pioneers and we discuss key figures like Hitchcock and Kubrick, underscoring the continuous evolution of the industry while inviting admiration towards its legendary contributors.

https://intermissionfilm.com/

https://www.paulcartlich.com/

THE BOYS - https://www.paulcartlich.com/the-boys

RUST AND BONE - https://www.paulcartlich.com/rust-and-bone

DUNE PT 2 - https://www.paulcartlich.com/dune

THE BOOK OF BOBA FETT - https://www.paulcartlich.com/boba

FARGO S4 - https://www.paulcartlich.com/fargo-s4

Be sure to check out our wonderful sponsors: 

Brent Allen Hagel - www.brentallenhagel.com/  

The Golden Trailer Awards - goldentrailer.com/  

ALIBI Music - alibimusic.com/  

Please leave us a rating and review: https://apple.co/3QYy80e

You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

In this episode, we’re joined by Jim Fredrick, trailer editor, creative executive, and film professor and now… author of the new book OPENING WEEKEND. Jim shares his journey from his early sports aspirations to his pivotal roles in the film and marketing industries, working with icons like Steven Spielberg, Robert Redford, Jack Nicholson and Rob Reiner among so many others. We dive into the evolution of movie marketing, navigating challenging personalities, and the influence of Rotten Tomatoes. Jim also discusses motivational styles in the workplace, choosing passion over money, building a strong portfolio, and the transformative power of mentorship and hands-on education. We also get into the impact of Jim's teaching, his work with young trailer makers, and his upcoming book filled with personal industry insights and stories.

02:28 Meet Jim Fredrick: A Journey in Film Marketing

03:57 From Sports Dreams to Movie Magic

10:30 The Path to Becoming a Trailer Editor

14:36 Joining Intralink and Working with Legends

24:11 Creating the Teaser for THE COLOR PURPLE

28:49 Brushes with Fame: Main Title Design

38:17 A Week at Stanley Kubrick's Estate

42:28 The Unique Challenge of Creating the EYES WIDE SHUT Trailer

46:45 Castle Rock: A Unique Chapter in Editing and Heading Up Marketing

54:21 Transitioning to Warner Brothers

01:11:14 The Role of Rotten Tomatoes and Influencers

01:14:29 Dealing with Difficult Personalities in the Industry

01:18:46 Advice for Aspiring Trailer Editors

https://www.upress.state.ms.us/Books/O/Opening-Weekend

Be sure to check out our wonderful sponsors: 

Brent Allen Hagel - www.brentallenhagel.com/  

The Golden Trailer Awards - goldentrailer.com/  

ALIBI Music - alibimusic.com/  

Please leave us a rating and review: https://apple.co/3QYy80e

You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

In this episode we’re joined by Michael Carr, the owner and CEO of Carrma, entertainment advertising’s unique boutique creative post destination, specializing in both sound and picture finishing for theatrical, broadcast, streaming, radio and digital. Michael shares his inspiring journey from growing up in a small town in Florida, where his passion for music and film began, to establishing himself in the bustling heart of the entertainment industry in Los Angeles. Alongside his various roles in audio engineering, long form at Tyler Perry Studios, creative editing for sports, and starting a new company among other stops along the way, Michael discusses the challenges he faced and the importance of relationships and adaptability in his career. Michael also touches on industry trends and memorable campaigns, as well as his commitment to community support through initiatives like Project Possible. This episode offers deep insights into Michael’s career and valuable advice for navigating and succeeding in the entertainment advertising post-production landscape.

Be sure to check out our wonderful sponsors: 

Brent Allen Hagel - www.brentallenhagel.com/  

The Golden Trailer Awards - goldentrailer.com/  

ALIBI Music - alibimusic.com/  

Please leave us a rating and review: https://apple.co/3QYy80e 

You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. 

https://www.carrma.com/

https://projectpossible.org/ 

In this episode, we have an all-time great trailer editor and an even better person, Alan Toomayan. We delve into Alan's significant journey from his academic roots at the University of Bridgeport, his early struggles in Hollywood, and pivotal career moments at New World Pictures and Cimarron. We discuss his hand in iconic projects like 'American Beauty' and 'Road to Perdition,' his tenure at Mob Scene starting in 2009, and his adaptation to technological advances like Avid, Final Cut and Premiere. Alan emphasizes the importance of adaptability, collaboration, and maintaining professional relationships for enduring success. We wrap up with advice for listeners on integrity and business longevity... and yes that was a real earthquake!

03:29 Alan's Early Career and Education

06:02 First Steps in Hollywood

08:16 Holy Sh!t! That's an Earthquake!

12:04 Breaking into Editing

17:46 Transition to Trailer Editing

26:40 Technological Evolution in Editing

33:06 Collaborations and Notable Projects

36:37 Reimagining the Trailer: From Comedy to Dark Elements

37:49 The Impact of Great Music and the Studio's Strategy

52:14 Adapting to Industry Changes: From Cimarron to Mob Scene

56:51 The Art of Featurettes and Behind-the-Scenes Content

59:30 Reflections on a Dynamic Career and Industry Insights

Be sure to check out our wonderful sponsors: 

Brent Allen Hagel - www.brentallenhagel.com/  

The Golden Trailer Awards - goldentrailer.com/  

ALIBI Music - alibimusic.com/  

Please leave us a rating and review: https://apple.co/3QYy80e 

You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. 

www.toomayan.com