Chris Holman welcomes back Erin Kaylor, President of BIGGBY® COFFEE, East Lansing, MI.
Welcome back Erin, BIGGBY was recently ranked the #2 coffee chain nationally. What do you think drove that recognition?
You’ve managed to stand out in a very crowded coffee market. What is BIGGBY doing differently from competitors?
Your brand recently went through a visual refresh. What was the strategy behind that, and what impact are you seeing so far?
BIGGBY has talked about a goal of becoming a $1 billion company by 2028. What does that growth roadmap look like?
As a Michigan-based company gaining national attention, what lessons can other businesses take from your growth and branding strategy?
» Visit MBN website: www.michiganbusinessnetwork.com/
» Watch MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN
» Like MBN: www.facebook.com/mibiznetwork
» Follow MBN: twitter.com/MIBizNetwork/
» MBN Instagram: www.instagram.com/mibiznetwork/
Erin Kaylor, President of BIGGBY® COFFEE, joined Chris to discuss the East Lansing-based brand’s recent national recognition as the #2 best coffee chain.
It is a massive milestone for the brand, as they outranked major industry players including Starbucks, Dunkin’, Dutch Bros, and Caribou Coffee. BIGGBY earned this coveted spot following their 30th anniversary, which included a strategic visual identity refresh. This evolution is designed to differentiate the brand in a crowded category as they make strides toward becoming a $1 billion company by 2028.
Erin can also share more insights into:
How BIGGBY is successfully disrupting the coffee category.
The strategy behind their recent rebrand and "Making it Better" philosophy.
What the roadmap to $1 billion looks like for a Michigan-born business.
BIGGBY® COFFEE Named No. 2 Best Coffee Chain in the Nation by USA Today
The people have spoken — BIGGBY® COFFEE tops Starbucks, Dunkin’, Dutch Bros and Caribou in USA Today’s 10Best Readers’ Choice Awards.
EAST LANSING, Mich. — BIGGBY® COFFEE(goes to new website), the 450-plus unit high-energy coffee franchise, has officially been named the No. 2 Best Coffee Chain(goes to new website) in the United States by USA Today’s10 Best Readers’ Choice Awards(goes to new website). The brand ranked above major national players including Starbucks, Dunkin’, Dutch Bros, Scooter’s and Caribou Coffee.
The annual USA Today poll recognizes the most beloved coffee brands across the nation, with nominations and rankings determined by coffee lovers and readers nationwide. BIGGBY® COFFEE’s ranking highlights its growing reputation as a franchise built on connection, community and consistency — not just caffeine.
“We’re beyond honored to see BIGGBY® COFFEE(goes to new website) recognized among the top coffee chains in the country — and even more proud that this ranking comes from our guests,” said President Erin Kaylor(goes to new website). “This isn’t just a win for our brand; it’s a win for every barista, franchise owner and community that has embraced our mission to make the world a better place, one cup at a time.”
Since opening its first shop in East Lansing, Michigan, in 1995, BIGGBY® has built its success on simple values: to build communities where people feel connected, valued, uplifted and inspired. The 100% franchise-owned brand continues to expand nationwide while staying rooted in its purpose-driven approach — to create a world where people are energized by purpose, connected by community, and uplifted through everyday interactions.
“This recognition validates what our customers and franchise owners already know — BIGGBY® COFFEE is different,” said CEO Mike McFall(goes to new website). “We’ve never chased trends or corporate metrics. We’ve focused on people, and people are the reason we’re here. We’re grateful to everyone who voted and continues to share in our journey.”
For more information on BIGGBY® COFFEE or franchise opportunities, visit www.biggby.com.
