Micka on Influence

Influencer marketing is just that... Influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that's where BEHAVIOURAL LINGUISTICS come in. In this episode, we chat to LEIGH CRYMBLE from BREADCRUMBS about Behavioural Linguistics and how it is used in Influencer Marketing.

You can find out more about BreadCrumbs on www.thebreadcrumbs.co.za or catch them on Twitter, LinkedIn and Facebook.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. band.link

In today's hyper-competitive markets, employees can be a business’ biggest naturally occurring and untapped asset. Our discussion today centres on why biomedical technology company, Biotronik is deliberately allocating resources (financial & time) to partner its employees as a means to extending the brand’s social reach.

You can find out more about theIntern-Ship on www.theintern-ship.co.za or catch them on Twitter and LinkedIn.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. band.link

The Nfinity group houses South Africa's #1 Influencer Marketing Group. Their pioneering spirit lives on as they set-up Echocast in 2018 to specifically explore and ride the growth trajectory in podcasting. In today’s episode we sit with two of the brightest brains in new media and go behind just picking up a device and pressing “record”. We interrogate consumption patterns, revenue models and all the nuts and bolts that make this an industry one to keep an eye on and a perfect platform to drive Influencer Marketing.

You can find out more about Echocast on www.echocast.radio or catch them on Facebook, Twitter and LinkedIn.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. band.link

The Advertising Regulatory Board (ARB) now requires that influencers mark all sponsored social media posts. Is the board now trying to play big brother?

CEO, Gail Schimmel, joins us as we unpack the code and its impact on the influencer marketing space in South Africa.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

You can also get in touch with the ARB and make contributions towards the refinement of the code:

1. ARB on Facebook: https://www.facebook.com/Advertising-Regulatory-Board-460582604465976/

2. ARB on Twitter: https://twitter.com/ARB_SouthAfrica

3. ARB Social Media Code: http://arb.org.za/assets/appendix-k.pdf

4. ARB email address to submit Code suggestions and motivations: [email protected] band.link

Artificial Intelligence (AI) is transforming the Influencer Marketing space

Today’s foremost question is never “What is influencer marketing?” but “Where is influencer marketing heading?”

Join us as Tokologo Phetla, Chairman of AI brand Christopher Africa, unpacks how Artificial Intelligence (AI) is revolutionising Influencer Marketing (IM) right here on our doorsteps!

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success... (links in the channel descriptor)

You can also get in touch with today’s guest at: www.christopher.africa band.link

Join us as we unpack the real cost of influencer fraud and hear how our gladiator in a pencil skirt educates brands on how they can detect and mitigate against its effects.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za band.link

Celebrity endorsements and partnerships have been a favourite tool for marketers.In recent times as consumers began to demand more authentic relationships; we have seen a shift from traditional celebrity endorsements to influencer marketing.

Multi-talented Simphiwe “Simz” Ngema is one of the most recognised faces in South Africa. In today’s episode, she emphasizes the value of authenticity and introduces us to her brand of Influence-for-Good.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za band.link

Welcome to a new feature called #NfluentialWednesdays!

Lead Strategist, Anne Dolinschek, and other experts join us every last Wednesday of the month for a deep dive into Influencer Marketing Strategy.

Don’t miss out on a great opportunity to find out how to get MORE from your Influencer Marketing Investment.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za band.link

In today's episode we chat to Tumi Mkhondo, Founder & Managing Director of Strategic Integrated Communications Agency - Envision Brand.

She unpacks why brands are leaning towards Influencer Marketing and increasing spend in an era where it's become difficult to reach and resonate with targeted market categories.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za band.link

Radio is the original social medium and there are no bigger influencers than radio personalities. Meet Queen of the Airwaves, Lebang Kgosana, commonly known as Bang Bang Boogie.

She walks us through the need for influencers to stay true to self and to use their voice for good.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za band.link