Micka on Influence

Ayanda Seboni, Group Executive Brand Marketing and Communications at PPS, joins us to discuss the ins and outs of employee influencing and her personal experience with it.

“When you have employees who are influencers, it’s almost like a pyramid. One person amplifies your message and helps you reach other audiences that you wouldn’t have ordinarily reached,” comments Ayanda.

Employee influencing is on the rise in South Africa and is an effective way to create awareness of your brand and your employees’ expertise.

Connect with Ayanda on Twitter here: https://twitter.com/Ayanda19 and on LinkedIn here https://www.linkedin.com/in/ayanda-seboni/.

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Wandisile Nkabinde is Head of Media & Digital Marketing SA at Multi-choice. We chat to him about content, influencer marketing ROI and how digital and traditional media should work together. In the past he’s worked for various agencies & direct clients across industries. He has a big passion for media, which has lead him to win over 17 paid media awards in the past 4 years across social media, search, branded content, tactical executions and integrated marketing campaigns.

You can watch the Chicken Licken advert discussed at this link: https://www.youtube.com/watch?v=tjly7EsmUYY and the KFC SoundBite campaign case study here: https://vimeo.com/273483108.

Connect with Wandi on Twitter here: https://twitter.com/WandiFull

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Phumeza Langa is best known as the host of #SistaHoodHour on Twitter, but is also a communications consultant, speaker and freelance writer.

As an industry expert herself, she joins us in a conversation about the importance of word of mouth and choosing authentic influencers and content for your campaigns. We also discuss the value of becoming an industry expert aka industry influencer to not only raise your own profile but also as an employer incorporating your employees into your marketing plans as industry experts as your internal influencers.

You can connect with her on Twitter here: https://twitter.com/phumeza_langa

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This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure?

Talya Goldberg, freelance creative director and social media strategist and Mohale Motaung, entrepreneur, actor, model and an influencer on this campaign, joins us in discussion about just that.

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Misha Levin is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa. She’s a fan of coffee, photography, wildflowers, bargain-hunting and breakfast.

Our conversation with Misha will add value to marketers and PR consultants who are already incorporating influencer campaigns into their plans and also to those who are considering it. She looks at it through a special lens being on both sides of campaigns. Misha gives her thoughts, ideas and what she thinks we’ll see over the next year in the industry.

You can connect with her on her Instagram profile here: https://www.instagram.com/brandslut/ or her website www.brandslut.co.za.

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This episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well.

Matan is a performance driven, creative marketer that has spent the last 8 years in the digital marketing and advertising technology space. He is passionate about connecting brands and consumers in a way that is meaningful to consumers and impactful to marketers. He like to fuse creativity and sales/revenue driven strategies to deliver to business objectives.

“On average, combining influencer content with paid media, delivers 8 to 11 times more in terms of return on ad spend,” says Matan. “This is not to say that we should stop everything we do in traditional paid media, it’s a complementary product. The reason for better ROI is authenticity. People have become good at blocking ads that feel like ads. By pairing advertising with influencers, it doesn’t feel like an ad. It’s human to human communications and connection.”

To learn more about Matan, connect with him on LinkedIn at https://www.linkedin.com/in/matan-atias-a2a07b66/

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-29/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

This episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well.

Matan is a performance driven, creative marketer that has spent the last 8 years in the digital marketing and advertising technology space. He is passionate about connecting brands and consumers in a way that is meaningful to consumers and impactful to marketers. He like to fuse creativity and sales/revenue driven strategies to deliver to business objectives.

“On average, combining influencer content with paid media, delivers 8 to 11 times more in terms of return on ad spend,” says Matan. “This is not to say that we should stop everything we do in traditional paid media, it’s a complementary product. The reason for better ROI is authenticity. People have become good at blocking ads that feel like ads. By pairing advertising with influencers, it doesn’t feel like an ad. It’s human to human communications and connection.”

To learn more about Matan, connect with him on LinkedIn at https://www.linkedin.com/in/matan-atias-a2a07b66/

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-29/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

This episode is important to anyone in the Influencer Marketing industry. We chat with Murray Legg about the changes Facebook is making to its own platform as well as Instagram and how that will impact on Influencer Marketing going forward.

Murray is a technology entrepreneur with a focus on SaaS products for the marketing and financial industries and has worked in a range of industries from medical device design to investment banking. He has a passion for working in the emerging "social capital" world of influencers and how they ignite and steer public opinion, connections and commerce. Murray is also one of the brains behind the Influencer Marketing platform, Webfluential, working on the tech side of things.

“What Facebook is looking to do after buying WhatsApp and Instagram is streamlining its privacy a lot better,” said Murray. “It’s all underpinned by giving customers a great experience that they can trust and also be able to manage users’ privacy and data appropriately.”

To learn more about Murray, connect with him on LinkedIn at https://www.linkedin.com/in/murraylegg/

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James joined us all the way from the other side of the world to record this episode. He spoke to us from his home in Los Angeles, USA. He is the co-founder and CEO of Paladin Software, an influencer marketing platform.

He talks to us about his journey into the industry, why he thought that there was a gap in the market for their software, why he thinks influencer marketing is now more important than ever and the importance of having a competent human team behind tech tools to ensure campaigns deliver good results.

“A human team behind influencer tech is essential,” said James. “We can build the best tools in the world, but they’re not going to run the campaign for you. At the end of the day you need a trusted advisor, someone who knows the space well and knows what they’re doing to run a successful influencer campaign.”

To learn more about James and Paladin, connect with him on LinkedIn at https://www.linkedin.com/in/jlcreech/

If you would like to tune into his podcast All Things Video, find it wherever you get your podcasts. To listen to the All Things Video podcast episode with Anne Dolinschek as a guest, you can do so here https://t.co/1SNNBqFA7A

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa. All Things Video Podcast interview with Anne · band.link

Our international guest on this episode is Scott Guthrie a leading independent influencer marketing consultant, marketing event speaker and accomplished author. He joins us all the way from the United Kingdom and walks us through his (wealth of) industry experiences - from the time influencer marketing was used to merely tick a box and not clearly defined, to when it became popular and to what the future holds.

You can connect up with Scott on LinkedIn: https://www.linkedin.com/in/scottguthrie

Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa. band.link