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Micka on Influence episodes
- Cell C’s Customer Centricity Pays Off.Having recently rolled out a new brand identity tagged with the brand statement “Connect Your Way”, mobile service provider giant Cell C is all about delivering affordable, high quality products and creating real relationships with customers.Wes Hayllar, Head of Digital Marketing, unpacks how Influencer Marketing has:1.Enabled the creation of positive brand sentiment in a highly complain-driven and competitive environment.2.Carried the new brand statement to market and3.Its knock-on effect on performance.Contact our friends at theSalt.They are influencer marketing driven experts and will propel your business to startling success.www.thesalt.co.za band.link25 min
- Chronicles of a Fabulous Micro-Influencer - A throw-back to 2017 !Micro-influencers are everyday people turning on its head, the idea that someone needs to be a celebrity in order to have clout and influence. In this episode I take you back to that time when we were graced by Rido and she took us through her motivations … her journey and laid bare,reasons why brands should give Influencer Marketing a go.Contact www.thesalt.co.za for all things Influencer Marketing - They are better than awesome! band.link32 min
- Laughter is the best medicine - The Online Content Strategy & Experience sit-down.Norm Calmeyer is an online strategy rock-star who fancies himself quite the comic !Listen in as we unpack micro-influencer management within digital platforms, punctuated with a laugh & a giggle ..... mostly from the podcast host !Contact the influencer marketing driven experts for solutions that drive RESULTS:www.thesalt.co.za band.link19 min
- From Big Ideas to Big CampaignsAd-Man Mark Middleton is our ultimate superhero.One minute, he has his Thinking Cap on as he creates remarkable Big Ideas for name brands; next it’s Up, Up and Away in his Micro-Influencer Cape as he leads narrative for brands like Telkom and Puma!You can’t miss the low down on how he does this and how Influencer Marketing is impacting Brand Performance across industries!Contact our friends at theSalt.They are influencer marketing driven experts and will propel your business to startling success!www.thesalt.co.za band.link18 min
- Two brands and a lady.Meet Matshepo, a seasoned micro-influencer who has kept her poise and slain two big campaigns but still has no intention of “hanging” her influence!Take a close listen as she narrates her role in educating her micro-community and shaping valuable perceptions on brand.Contact our friends at theSalt.They are influencer marketing driven experts and their solutions drive RESULTS ! www.thesalt.co.za band.link19 min
- Brother - at your side.Influencer Marketing from a happy client’s perspective.You know Influencer Marketing rocks and it's the gift that keeps on giving when an international brand that has been in the market for 110 years embraces this concept because results are there for all to see!Dale De Villiers (Marketing Manager - Brother South Africa)walks us through a Reason-to-Believe in this phenomenon as an essential part of any brand's marketing mix.Contact our friends at theSalt.They are influencer marketing driven experts and their solutions drive RESULTS !www.thesalt.co.za band.link24 min
- A media legend gives us a rare peek into his Influencer Marketing Crystal Ball !One of South Africa's serial innovators and media legends;Ken Varejes is known for taking ideas and growing them into highly successful businesses.We explore the trailblazing exploits of this humble soul, in media & marketing,how he landed on and is invested in Influencer Marketing and how every business needs to integrate this tool into their marketing mix.Contact our friends at theSalt.They are influencer marketing driven experts and their solutions drive RESULTS !www.thesalt.co.za band.link27 min
- A great cup of coffee & a conversation with Sian,a micro-influencer on the exciting Suzuki Campaign.In today's episode we travel back-in-time to a pre-Christmas sit-down and unpack the role of a micro-influncer,the process,the VALUE and the EXPERIENCE.Contact www.thesalt.co.za for all things Influencer Marketing - They are better than awesome! band.link18 min
- Suzuki Makes Influencer Marketing Their Way Of Life.The automotive industry can be quite bumpy.In this first of its kind episode, Suzuki South Africa's Charl Grobler walks us through what it takes to even the ride and in the process build an award winning brand.Contact our friends at theSalt.They are influencer marketing driven experts and will propel your business to startling success.www.thesalt.co.za band.link16 min
- An Ad-man and his Bag of TricksIn the performance marketing revolution, businesses are looking for plain, good ol’ RESULTS.Players increasingly find themselves under pressure to deliver results in a constantly changing digitally led- marketing landscape.Listen in to my interesting conversation with Penquin SA’s Neill Robertson as he talks about how they are integrating this tool into their thinking and how they are getting clients to ask for it by name!Contact our dear friends at theSalt.They are influencer marketing driven experts and will propel your business to startling success.www.thesalt.co.za band.link15 min
About Micka on Influence
From the publisher's feed
Welcome to Micka on Influence—your go-to podcast for bold conversations and impactful insights into influencer marketing, content creation and the Creator Economy. Hosted by charismatic radio…
personality Micka Alexander, each episode offers real talk, actionable advice and inspiring stories from industry leaders and top creators. Tune in and join a community obsessed with mastering the art and science of influence.