Most people believe that imposter syndrome doesn’t exist at the highest levels of management and corporate life, but it’s actually more common there. What are some of the factors about rising to the highest echelons that increase impostor syndrome and suppress self awareness? How do we create a working environment that inspires better self-awareness, vulnerability and behavior change? How does the way we internally deal with failure get mirrored in our businesses?

Many marketers spend most of their time experimenting with platforms trying to get free attention and free reach, instead of perfecting the message, and then getting that message in front of more of the right people. What is the best progression of owned, earned and paid media that will give our strategies the results we actually want. Why is it a waste to put money behind the message that isn’t unique or controversial enough?

Professional service agency owners all deal with the “Dip” before our work pays off and starts showing results in the client’s bank account. How can we take care of this in advance when we’re still onboarding our clients? Why is the first 90 days of our client relationships so critical, and how do we set the stage for a long-term engagement during that time? How do we keep our staff relentlessly executing week after week, month after month when we’re working with a client long-term?

Right now there are so many opportunities to build communities focused on a specific topic, affinity or need. How was my guest able to build a valuable community for management consultants? What are the questions you need to ask yourself in order to curate that community effectively? What is the relationship between how focused and specific your community is and the value it brings to members?

A decade ago, the concept of building and running a multi-million dollar staffed only by freelancers was unheard of. Nowadays, many experts are using this model and running virtual dominant teams from anywhere in the world. When it comes to hiring people for our teams, how do we get people who will take the mental burden off of us? How do you choose your relationships, the structure of your relationships and set expectations? What is the difference between a follower, doer, and an expert freelancer?

No matter how much knowledge and information we have, if our motivators, our habits and beliefs aren’t aligned with what we want to achieve, there’ll be no progress. What are the symptoms of not being clear enough or having dug into our goals enough? How do we get to the emotional bedrock of why we’re doing something and how do our motivators flow directly into our actions? What is the difference between fearlessness and purposefulness, and how does it define the people with the grit and ability to put themselves where they need to be for maximum effect?

Most human being don’t develop rare and valuable skills, and as a result they are commodities, who have to do in order to earn a living. How can we set ourselves to get paid for who we are, not what we do? What are the most important things our capabilities have to revolve around in the suber-being economy? Why do so many agency owners end up trapped by their own businesses?

The market is becoming more and more flooded with agencies and differentiation is getting harder. As a result, agencies that are moving away from implementation and leveraging to strategy and coaching are more profitable. What is taking place in the agency landscape that is driving the need for us to take this direction? How does implementation allow us to grow our income without doubling our headcount? Why should we be running the exact marketing strategy we’re selling to our clients? Why is it so powerful to actually show our clients what we do, not just tell them?

Many coaches and consultants fight against the concept of going narrow and deep and getting really good at a core set of deliverable items. But from a marketing perspective, it’s the smartest thing we can do. How do we zone in on the most powerful points of scale for our service offerings? How does focusing on one service for a very specific type of client get us in front of more of our ideal clients?

Most entrepreneurs believe that live events and online trainings are two separate realms, but there is actually a huge opportunity to integrate them and take our brands to the next level. How can we actually use the online presence to warm people up to go to our live events? How do we decide where to push people primarily and what to become known for? When we have the online stuff and the in-person programs, how do we focus and go deep on the different sides so we’re not spread too thin? Why are in person trainings so much more powerful?