Anyone with a consultant skill set struggles with what they want to be known for, and the process of really honing in on a specialty or niche. What are the key breakthrough questions that can help us discover our sweet spot? Why do we become more successful the more finite we are in the service that we offer? How do we address the fear of cutting ourselves off from being known for a multitude of things so we can drill down on one valuable thing? Why do we have to start with our goals in order to succeed on LinkedIn?

When we shift from a transactional mindset to a relational one, the way we work for clients, the conversations we have and the services we deliver shift too. How does this change reflect in our business models and elevate the entire client engagement? How can the shift in conversations allow agencies to go from strategy to execution very rapidly? How can collaboration and data-driven decision making help us gets the best results?

When it comes to investing in your brand marketing, there’s a foundational and infrastructure-building period we can’t avoid, and because of that, we don’t get results quickly. How do we prepare our staff and clients prepared for this inevitable part of the process? As marketing agencies, what is the value proposition we bring to our clients especially in the early stages of implementing a strategy when there’s no positive ROI yet? How are most marketing agencies selling the wrong thing, and what should we be selling? How do we turn marketing into something we just do into an organizational habit that pays off at the tail end of intense brand building.

The sweet spot for a professional services firm, is creating a product at a good enough price point, which provides volume and results for clients so it can become an ongoing engagement. What is the process of productizing our services, and why is it so important to pay attention to the profitability of the model and attach what we do to revenue? Why is sales and prospecting is the best way to test and validate new service options and products?

Most independent operators in the professional service space are taught to meet as many people as possible and get on sales calls with them. The problem is, without the right system in place all these efforts will fall flat. Why is it so important for us to have a sequence of steps to take people through before that call, and how does it solve the pitfals of selling to people cold? When we don’t set up a business funnel, how does it put our business at risk of instability? Why is it so powerful to send people a piece of content that speaks to our audience, and primes them for the sales conversation?

As entrepreneurs it often feels like our minds are filled with fragmented and chaotic ideas, which can create inaction or even anxiety. How can we mitigate this anxiety with our daily routines? How can we enlist our unconscious to help us in the decision making process? Why do we need to spend more time in non-urgent but important activities, and how do we prepare for that the night before?

For a lot of creatives, the idea of dominating a market is a psychological battle they constantly come up against. What steps can we take to overcome this? How did Brent go from 10-15% course completion rate to 95%? How do we get the right carrot at the end of the stick to get people in the door of our courses? Why shouldn’t we chase the low end of a market, and what is the real reason people do it?

The explosion in popularity of smart speakers like Alexa have birthed what promises to be the latest gold rush for marketers – Alexa Flash Briefings. The question every marketer, thought leader and agency leader has is what to convey in a minute that’s going to make an impact. What type of content works most effectively for this? How can we create bulk content for our briefings and when it comes to calls-to-action, what are the best practices?

As podcasts become more ubiquitous, more popular and more competitive, how we market them has also had to shift. Why is it actually a good thing that podcasts are now widely available on multiple audio platforms likes Spotify and Google? Should niche podcasters care about the iTunes rankings? Why is it impossible to grow the listenership of your podcast without the help of your audience? How can we set our shows up in a way that helps our audience promote us to their circles?

For a lot of agencies owners and thought leaders, their business models are based on one-and-done transactional relationships, and the challenge is being able to build long-lasting relationships in that space. When we have a core business that is transactional by nature and has a defined start and end point, how do we create an ongoing recurring revenue stream? How can we build build an ecosystem of people who supplement what we do, help us do it more effectively, but also become a referral network? How do we meet the people to add to our trusted partner ecosystem?