Let’s first define USP so that we’re on the same page. Your Unique Selling Proposition is essentially a statement that tells everyone what makes you different from all others in your industry.

Once you build your business to the point of having more than a handful of customers, how do you scale so your business growth is sustained? Plus, how do you keep growing beyond what you have now? (Part 2)

Once you build your business to the point of having more than a handful of customers, how do you scale so your business growth is sustained? Plus, how do you keep growing beyond what you have now? (Part 1)

During this weeks show learn how to start with the right mindset and with the right question! hint: you'll scale faster if start with the right question)

The best ways to get an honest assessment of your business is by using SWOT, which stands for: Strengths, Weaknesses, Opportunities and Threats.