In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more.

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Timestamps:

00:00 Intro

03:34 Who is Heike Young?

03:53 Heike’s background.

04:52 Why is Heike creating more content on LinkedIn?

08:55 How to be more creative.

11:23 Benefits of being creative.

12:59 What content looks like at Salesforce and Microsoft.

15:57 A review of 11 years in the Salesforce content team.

20:42 Differences in content between enterprises and smaller companies.

22:51 How important is prioritization?

29:23 What excites Heike about B2B content?

31:18 Learn more about Heike and Microsoft and get in touch.

32:39 Outro

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Useful Links:

Website: https://microsoft.com

Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung

Heike on Twitter: https://x.com/youngheike

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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