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F1 Academy returns for a season that feels like opening night compared to last year's dress rehearsal. With input from Claire Williams, the BlackBook team discuss the importance of visibility and track experience for promoting women in motorsport. They also debate the most impactful partnerships from the offseason.
Talking points:
- What does early season US viewership tell us about the health of F1, Nascar and IndyCar? (2:48)
- Exploring the debut season of F1 Academy and what it was initially trying to achieve (8:17)
- Claire Williams offers her thoughts on the progress being made to increase female representation in motorsport (12:03)
- Is visibility or track experience more important for F1 Academy? (19:30)
- The BlackBook team debates the most impactful partnerships from the offseason (24:38)
With another year of motorsport getting underway, BlackBook's Cian Brittle, Tom Brown and Peter Jones sit down to discuss the biggest storylines from some of the major series.
Talking points:
- Will Red Bull and Max Verstappen's dominance negatively affect F1 viewership? (1:58)
- Why did F1 reject the Andretti entry bid? (8:48)
- How MotoGP is showing a different approach to the US market (13:19)
- Changes in strategy for Nascar and IndyCar (17:30)
- A more aggressive marketing campaign from Formula E (30:40)
- WEC and the golden era of endurance racing (36:48)
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