Mics Out

The Mics Out team returns with the latest business-related news in the world of motorsport, so listen along for the latest comment, insight, and analysis.

This week, Cian and Pete go back through the defining moments from Formula 1's history that transformed it into the multibillion-dollar powerhouse that it is today.

It's the Miami Grand Prix this weekend, a clear signifier of the growth enjoyed by Formula 1 over recent years, especially in the US.

At last month's BlackBook Motorsport Forum, we welcomed key executives from the series to discuss the milestones, transformative moments, and strategies that have turned F1 into a cultural phenomenon while setting the stage for its next era of growth in its 75th year.

Hear from Jonny Haworth, Louise Young, Ian Holmes, and Donna Birkett Baida - all expertly moderated by Jennie Gow - at last month's Forum.

Talking points include:

• How F1 expanded its reach, built a dedicated fanbase, and evolved its brand to engage new audiences worldwide
• F1’s approach to media rights, content creation, and digital platforms to enhance fan engagement and commercial growth
• Behind F1’s business model and the role of new markets, sponsorship strategies, and evolving race promotion tactics

Los Angeles-based investment firm The Forest Road Company acquired ERT last October, ushering in an eventual rebrand to Cupra Kiro and ambitions to make the team a leading force in motorsport.

Six months on from that deal, the Formula E outfit’s leadership is intent on thinking differently to achieve its goals.

Mics Out sits down with Russell O'Hagan and Jeremy Tarica to find out more.

Mics Out sits down with Emily Jacobs, vice president of licensing for the Lego Group, to discuss the brand’s new collaboration with F1 and how the company’s toys and other merchandise will build engagement with the sport’s growing audience.

The Mics Out team returns with the latest business-related news in the world of motorsport, so listen along for the latest comment, insight, and analysis.

This week, Cian and Tom discuss the importance of Formula 1's new commercial rights agreement and what this could mean for the teams, especially the incoming Cadillac entry.

The team also discuss Stefano Domenicali's contract extension and what his recent visit to Thailand could mean for a race in the near future. Plus, there's just over one week until the BlackBook Motorsport Forum, so listen out for all the important info.

This week, Cian and Tom dig into the recently released financial results from Formula 1 and pick out some interesting facts and figures that indicate the future direction of the series.

The team also looks at recent media rights developments in the US for both F1 and MotoGP and delves into an interesting collaboration between Lewis Hamilton and Lululemon.

Talking points:

• Why Lewis Hamilton's brand ambassador role with Lululemon is so important (05:52)
• Looking at F1's financial results for 2024 (10:18)
• Why did Q4 2024 underperform for the series? (15:41)
• What else did we learn from the financial results? (22:43)
• Breaking down MotoGP's new media rights deal with Fox in the US (27:08)
• Could F1 leave ESPN? And where would it go next? (31:27)

This week, Cian, Tom and Pete reflect on the history of Formula 1 as the series celebrates its 75th anniversary, picking out some iconic moments over the years.

Tom also looks to avenge his quiz defeat earlier in the year, while the team offer some wider predictions for the 2025 season.Talking points:

• Reflecting on our earliest memories of F1 (05:31)
• What is the best F1 race of all time? (08:52)
• Ranking the most iconic circuits in F1 history (13:53)
• Who is the most underrated F1 driver ever? (17:02)
• Discussing the lasting legacy of Bernie Ecclestone (21:46)
• The Mics Out quiz rematch - Tom vs Pete (26:17)
• Predictions for the 2025 F1 season (33:50)

After Honda revealed a bike without the Repsol badge for the first time in 30 years, the Mics Out team think through the most iconic partnerships in motorsport.

Martini? Marlboro? Or what about the infamous half-and-half BAR? Probably not the latter, but Cian, Tom & Pete decide their winner.

The team also run through the latest news, with everything from David Beckham's son in a Formula E car and LeBron James owning a powerboat racing team.

Talking points:

As South Africa becomes the latest country to throw its hat in the ring for a future Formula 1 race, the Mics Out team evaluates the current schedule and how it looks set to evolve.

Cian Brittle and Tom Brown come up with their ideal F1 calendar and, in the process, find out just how hard it is to achieve a schedule that is sufficiently global and sustainable in equal measure.

Elsewhere, we compete to build our fantasy driver lineups for the 24 Hours of Daytona, which takes place this weekend.

Talking points:

The Mics Out team returns for another year of motorsport with a preseason quiz to test their knowledge of the past 12 months.

Cian, Tom & Pete also put their necks on the line to predict the 2025 champions in F1, MotoGP, Nascar, IndyCar, and Formula E: how many will they get right?

Talking points: