Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

Here are my top insights and takeaways from attending The Podcast Show in London, the biggest international festival dedicated to the business of podcasting.

In this episode, you’ll hear how podcasting is rapidly evolving in monetization, measurement, and marketing, and what you can do to stay ahead of the curve.

These lessons underscore a central theme: podcast success today demands smarter, more strategic decisions grounded in real audience behaviour and authentic promotion.

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✅ Want to grow your visibility through podcast guesting?

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Links to podcasts and companies mentioned in the episode:

The Jordan Harbinger Show: https://podcasts.apple.com/us/podcast/the-jordan-harbinger-show/id1344999619

Bumper: https://wearebumper.com/

Introcast: https://www.introcast.io/

💌 Questions or want to say hey? Reach us at [email protected]

Your podcast doesn’t have to drain your time to deliver ROI, here’s how to turn it into a self-sustaining business asset.

Nikki McKnight is an operations and systems strategist who helps creatives simplify complex processes into streamlined systems. With over 15 years of experience in operations, Nikki specializes in designing client experiences that scale, and she’s bringing that same mindset to podcasting.

In this episode, Nikki breaks down how podcasters can stop treating their show like a side hustle and start using it as a strategic asset to support sales, client delivery, and marketing.

In this episode, you’ll learn:

-Why identifying your podcast’s true purpose is the first step to building a sustainable workflow

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

✅ Want to grow your visibility through podcast guesting?

Check out how PodWritten can help:

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:

💡 Bonus tips & resources:

Connect with Nikki:

💌 Questions or want to say hey? Reach us at [email protected]

How much should you spend to win over a podcast subscriber? This host did the math, so you don’t have to.

Philip Pape, host of the top 1% podcast Wits & Weights, is back on Mics to Millions with a rare, behind-the-scenes look at how he used Overcast ads to grow his show, and what actually worked.

This episode isn’t just theory. It’s a data-driven breakdown of real campaigns, from ad copy creation to cost-per-subscription metrics, with surprising insights for anyone looking to grow their podcast audience the smart way.

In this episode, you’ll learn:

If you’ve ever wondered whether paid podcast ads are worth it, or how to run them without wasting money. this episode will give you real answers and even better questions to ask before launching your next campaign.

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

✅ Want to grow your visibility through podcast guesting?

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:

💡 Bonus tips & resources:

Connect with Philip:

💌 Questions or want to say hey? Reach us at [email protected]

Tall Poppy Syndrome might silence some creators, but not this one.

Kim Crossman is the host of Pretty Depressed, a podcast that began as a personal outlet and grew into a powerful mental health resource. A household name in New Zealand, Kim is an actress, author, comedian, and TV presenter who’s now using podcasting to flip the script on Tall Poppy Syndrome and open up honest conversations around depression, ambition, and creativity.

In this episode, you’ll learn:

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

 Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

✅ Want to grow your visibility through podcast guesting?

Check out how PodWritten can help:

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:

💡 Bonus tips & resources:

Connect with Kim:

Instagram: https://www.instagram.com/kimcrossman

IMDB: https://www.imdb.com/name/nm2522535/?ref_=fn_all_nme_1

Rochelle Moffitt (Her sister): https://www.linkedin.com/in/rochellemoffitt/

Podcast ad revenue has topped $2.4 billion in the U.S. But securing sponsors that truly fit your show isn’t as easy as flipping a switch.

Heather Osgood, founder of True Native Media, returns to share insider strategies for turning your podcast into a revenue-generating powerhouse, without sacrificing audience trust.

In this episode, you’ll learn:

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

✅ Want to grow your visibility through podcast guesting?

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:

💡 Bonus tips & resources:

Connect with Heather:

If you enjoyed this, you might also like our previous episodes:

https://shorturl.at/DUu3e

Unveiling the pros and cons of podcasting for new hosts with Katie Fogarty | Ep 04

https://shorturl.at/BlTKG

💌 Questions or want to say hey? Reach us at [email protected]

If you want to create sustainable content without burning out, James Cridland has a blueprint you’ll want to steal.

James is the editor of Podnews, a daily briefing covering everything happening in the world of podcasting. He’s built a simple, sustainable system that allows him to publish high-quality content every single weekday (without sacrificing creativity, energy, or mental health).

In this episode, you’ll learn:

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

✅ Want to grow your visibility through podcast guesting?

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:

💡 Bonus tips & resources:

Connect with James:

🎧 If you enjoyed this, you might also like our previous conversation with James:

💌 Questions or want to say hey? Reach us at [email protected]

This bestselling author and viral TikTok star doesn’t chase downloads, and (spoiler alert) that’s the secret of her success.

KC Davis is the host of Struggle Care, a show that offers compassionate, practical advice for anyone dealing with mental health challenges, chronic illness, or tough life seasons. She’s also the author of the Amazon bestseller How to Keep House While Drowning, with over 200,000 copies sold, and has another powerful book, Who Deserves Your Love?, on the way.

In this episode, you’ll learn:

-Why a massive TikTok following doesn’t guarantee podcast success—and how KC deals with that reality

Whether you're a podcaster with a small but mighty audience, or a creator with a big following looking to expand into long-form content, KC’s insights on authenticity, creative freedom, and sustainable growth will stick with you long after the episode ends.

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

✅ Want to grow your visibility through podcast guesting?

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:

💡 Bonus tips & resources:

Connect with KC: 

Website: https://www.strugglecare.com/

TikTok: https://www.tiktok.com/@domesticblisters

Instagram: https://www.instagram.com/strugglecare

Podcast: https://episodes.fm/1643931456

If you enjoyed this, you might also like our previous episode:

Creating relatable & authentic podcast content with EJ and Tarah Kerwin | Ep 40

https://shorturl.at/5G2iW

💌 Questions or want to say hey? Reach us at [email protected]

Burnout is real! But it doesn’t have to be the end of your podcasting story.

If you’re feeling burnt out and the excitement of podcasting fading, you’re not alone. In this episode of Mics to Millions, we’re joined by Tara Garrison, host of Inside Out Health, a top 1% podcast with over 21,000 monthly downloads.

Tara pulls back the curtain on what it really takes to stay in the podcasting game long-term, and how she went from feeling uninspired to rebranding, reigniting her creative spark, and building a podcast that supports both her mission and her business.

Whether you’re just starting out or feeling the mid-journey slump, this episode is packed with refreshing honesty, tactical gems, and mindset shifts to help you stay aligned and excited behind the mic.

In this episode, you’ll learn:

-How Tara overcame podcast burnout and reconnected with her “why”

-The exact mindset shift that changed how she showed up to record

-Tara’s approach to guest selection, and the pitches that immediately get rejected

-How she uses her podcast as a living resource for clients and an authority-builder for her brand

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

✅ Want to grow your visibility through podcast guesting?

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:

💡 Bonus tips & resources:

Connect with Tara:

💌 Questions or want to say hey? Reach us at [email protected]

Marketing your podcast shouldn’t feel like shouting into the void while burning yourself out in the process.

In this episode of Mics to Millions, we’re joined by Andrea Jones, host of the Mindful Marketing Podcast, founder of the social media agency OnlineDrea, and a prominent voice behind a movement that encourages creators to scroll less, connect more, and grow sustainably.

With a track record of helping 4,000+ students through her Mindful Marketing Lab, Andrea brings a refreshing, intentional approach to online visibility, without the hustle, burnout, or constant comparison.

In this episode, you’ll learn:

- What mindful marketing really means, and how it can transform your relationship with social media.

-Why Andrea recommends time-based posting goals (like “spend 1 hour on Threads”) instead of content quotas, and how that shift reduces burnout.

-How she went viral (70K+ views) with a raw, unfiltered moment featuring her 3-month-old baby, and why authentic content often outperforms polished content.

-The difference between signature content (your podcast) and supporting content (social snippets, reflections), and how to use both to build a consistent and aligned brand.

-Why Andrea encourages podcasters to ditch the “shoulds,” narrow their focus to just 1–2 platforms, and create from a place of alignment. not pressure.

-Her favorite tools like Airtable, Metricool, ChatGPT, and Gemini for analyzing what’s working and building a smart, data-backed content plan.

-How Andrea’s client, Dr. Anna Cabeca, used mindful marketing and smart outsourcing to grow her health podcast and business, without trying to do it all.

If marketing feels exhausting, overwhelming, or like a full-time job you didn’t sign up for, this episode is here to show you a better way. One rooted in clarity, strategy, and actually enjoying the process.

⭐⭐⭐⭐⭐ Love the show? We’d love a review!

✅ Want to grow your visibility through podcast guesting?

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:

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Connect with Andrea:

💌 Questions or want to say hey? Reach us at [email protected]

We’re back with part two of our deep dive into LinkedIn growth strategies with Richard van der Blom! 

If you haven’t already, be sure to listen to part one, where we covered LinkedIn’s three pillars for success, how to optimize your content strategy, and the biggest mistakes to avoid on the platform.

In today’s episode, we’re going even deeper into LinkedIn’s algorithm and engagement tactics, including:

-Why hashtags no longer boost reach but still matter for SEO and event tracking.

-The best times to post for maximum engagement (and why consistency beats frequency!).

-How to use polls as a powerful lead generation tool.

-The role of visuals in your content strategy and what types of images drive the most engagement.

-The secret to increasing dwell time and why it matters for LinkedIn’s algorithm.

-How to engage strategically before and after posting to boost visibility.

-The impact of scheduling posts and how to work around the reach limitations.

Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍

✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/

💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/

Connect with Richard: 

Personal Website: https://www.richardvanderblom.com/

Just Connecting Website: https://www.justconnecting.nl/en/

LinkedIn: https://www.linkedin.com/in/richardvanderblom/

Wait list to buy the new report: https://www.richardvanderblom.com/algorithm-insights-waitlist/

❤️ Have questions or just want to say hi? Drop us an email at [email protected].