We’re officially half way through 2026! In this week’s episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing practical tips on how to get started on one for your small business.

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Chapters:

00:00 Introduction to SOB Marketing

01:27 Marketing HOT TAKE - If It Ain’t Broke - Maybe Fix It?

02:59 The Importance of Auditing Your Marketing Data

16:08 Analyzing Campaign Performance: What to Look For

30:24 Creating Action Plans for Improvement

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

How To Build A Marketing Budget: https://youtu.be/yvmE4e4FyRw 

How To Create A Marketing Plan: https://youtu.be/4aZtxHBBBxE 

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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

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Episode Transcripts: https://sobmarketing.com/blog 

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