Heritage Cannabis Holdings Corp (CSE:CANN)(OTCQX: HERTF) CEO Clint Sharples sits down to discuss the most recent company development, acquiring 30% of Endocanna Health. Endocanna has developed an Endocannabinoid DNA test which uses a home- based saliva collection kit to identify which cannabinoids align with your particular DNA. The process was developed to assist people in making conscious health choices, and informed decisions on formulations and dosing of cannabinoids.
Transcript
Narrator: Heritage Cannabis Holdings, Corp., operates a holding company which cultivates, sells and distributes medical cannabis in Canada.
The company currently has two Health Canada-approved licensed producers through its subsidiaries, PhyeinMed, Inc. and Cannacure Corp., both of which are regulated under the Cannabis Act regulations.
Heritage Cannabis is focused on advancing its scale and technology footprint to compete both domestically and internationally.
Heritage Cannabis Holdings, Corp. trades on the CSE under the ticker symbol CANN.
James West: Clint Sharples joins me now. He’s the President and CEO of Heritage Cannabis Holdings Corp., on the CSE trading under symbol CANN. Clint, welcome back.
Clint Sharples: I didn’t know today was wearing your best jacket day; I should have done something better than this. I’m feeling bad.
James West: No, that’s okay, Clint. You know, this is a hard act to follow in the jacket department.
Clint Sharples: Looking good.
James West: Thank you. Clint, you guys are in the midst of a transaction that will see you acquire a portion of ownership of this company, Endocanna Health. Tell me about the transaction, and tell me about Endocanna Health, please.
Clint Sharples: Yeah. We’re, as I mentioned before when we were here talking about this about a month and a half ago, when we did our agreement with them, we’ll be closing this deal at the end of next week. We’re purchasing 30 percent of Endocanna. Being a DNA test kit, very similar to 23AndMe or a Ancestry DNA, you do the swab in your mouth, you put it into the jar, shake it up and send it in.
What it allows you to do is, it takes your information, your genetics, and matches you with the cannabinoids and the strains, sometimes, that can best match you and your genetic profile. What that allows you to do is find out which cannabinoid is most effective for you, and your makeup. So if you’re going to find some sleep meds, find the ones that match best with whatever your situation is, and those should work best for you, and should provide a safer environment for you to use cannabis.
James West: I see. So can this be used recreationally to find the cannabis that doesn’t make you catatonic and paranoid, and instead makes you happy, high and giddy?
Clint Sharples: I’m sure you could use it for that, although it is mostly geared towards the medical aspect, because they have doctors on staff that can additionally help with the information provided. That’ll really allow you to get a personalized cannabis medical profile.
James West: Hmm, interesting. So, how much does the test cost for an individual?
Clint Sharples: Right now, their test is $200 USD, which does the full gamut. They send you this kit that you see here today, and then they’ll send you your report. However, if you do happen to have 23AndMe or Ancestry DNA, you can take those results and upload it into their website, their algorithm they have, and it’ll give you the exact same information. I can’t remember what that cost is, but it’s lower than going with the kit.
James West: Okay, interesting. So then, is the benefit to Heritage the idea that these guys might recommend some cannabis or products that you guys produce?
Clint Sharples: Absolutely. Yeah. Endocanna is what we would consider to be the first step in the medical process of taking true control over how cannabis interacts with your medical profile. So Endocanna can be a great introduction and a great information source for Heritage that will lead us