Strainprint Technologies Ltd is a medical cannabis data analytics platform. CEO Andrew Muroff explains that the company has three products on the market: a patient-focused app, a community portal, and subscription analytics. Strainprint’s patient app allows individual consumers to track their consumption of cannabis and the efficacy of the products they are using. The goal is to find the optimal cannabis profile for each consumer and recommend cannabis products to suit their needs. Strainprint also offers products for growers, retailers, researchers, and clinics, such as its analytics platform. Strainprint’s analytics allow cannabis companies and medical professionals to optimize production and treatment, and conduct better market and medical research by tracking real-time cannabis consumption and efficacy data across a broad spectrum of categories.
Transcript:
James West: Hey, Andrew Muroff is here. He’s the CEO of Strainprint, Andrew, welcome.
Andrew Muroff: Thank you for having me.
James West: Andrew, tell me what Strainprint is.
Andrew Muroff: We are a DNA analytics company in the cannabis industry. We are one of the very companies that actually tracks data on patient use and patient outcomes, and we have the largest data set.
James West: Cannabis and Big Data?
Andrew Muroff: Cannabis Big Data. So there’s a lot of data that’s on the supply side; we’re on the demand side, demand and use side.
James West: I see, so if I am a cannabis retailer, I would want to license this data to give me an idea of where the trends are in the marketplace?
Andrew Muroff: So competitive intelligence, business intelligence if you’re on the medical side, treatment guidance. So it’s everything from strain efficacy, product formulation, you know, what am I missing in my product set that people are asking for, or how are my products comparing to other people’s products.
James West: Oh, so you’re the guy who kind of finds out what the people are smoking.
Andrew Muroff: Yeah, and a lot of times it’s not smoking. A lot of times it’s other delivery mechanisms. There’s a lot of vaping.
James West: Oh, okay, so tell me: what is the favoured method of delivery for Canada?
Andrew Muroff: Well, we can’t answer that question that broadly – we can, we shouldn’t answer it that that broadly, we should answer it by demographic, by gender, we can narrow it down to – we know what women vape more than men; men tend to smoke more than females.
James West: Who smokes more, men or women?
Andrew Muroff: Men smoke more than women, typically, and typically it’s younger men, 50 below. 50 and above are vaping more, and a lot of people are taking their flower that they’re buying from legitimate sources and they’re making their own edibles.
James West: Oh, is that right?