David Meerman Scott, author of Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, is our guest in our latest Middle Chamber Books Podcast. David has recently made available a free electronic book, The new rules of PR: How to create a press release strategy for reaching buyers directly, that you can download from his website.

So far, more than 50,000 people have downloaded his e-book. In this podcast, we speak with David about his principles for using press releases directly with web readers. He also describes the companies profiled in Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers.

Download the podcast here (Stereo MP3, 36.3 mb, 25:48)

Listen to the podcast here:

Fred’s book shows college seniors not merely how to survive, but how to beat the system. A humorous, Dilbert-eyed view of life in the corporate world, with tips for new wage-laborers on how to succeed in business while trying to remain sane.

Listen to the podcast here:

In our inaugural podcast for Middle Chamber Books, we interview Joe DiStefano, Philadelphia Inquirer business writer and author of Comcasted: How Ralph And Brian Roberts Took Over America’s Tv, One Deal At A Time.

Joe’s book is the featured selection at Middle Chamber Books. You can purchase it at the link below.

Download the podcast program (54 mb stereo MP3 file, 38:28).

Listen to the podcast here:

Podsafe theme music from GarageBand.com: Indianapolis Jazz Orchestra, “Cook the Books.”