Middle Earth - China’s cultural industry podcast

Send us Fan Mail

ASCENSION has been nominated for an Academy Award in the feature documentary category. The film  is a portrait of China’s industrial supply chain and its different social ladders.

It is advised to watch the film before listening to this episode.

This conversation  was originally produced by SupChina. 

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

This show is part of the World of Chinese Magazine’s podcast network. Order your latest copy at www.theworldofchinese.com or follow them on Wechat (ID : Theworldofchinese). 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

Send us Fan Mail

 At the intersection of KOLs and metaverse lies the niche world of “virtual idols”—animated characters created for the purpose of becoming celebrities. Started in Japan in the 1980s, virtual idols have exploded in popularity in China, especially as Covid-19 continues to change the world of live entertainment: In 2021, the Chinese virtual idol industry was worth 6.2 billion renminbi (almost 1 billion US dollars), and animated star Luo Tianyi attracted over 2.7 million viewers in a Taobao livestream. So how do you build successful virtual idols in China, and will their popularity last in the real world?  

Featuring 
- Elaine Yau - showbiz reporter 
- Inés Feng - Kunyue Shanghai VP 
- Peng Mengyu - Dreamland Maker Tech Branding director 

 Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

Send us Fan Mail

The 2022 Winter Olympics is about to start in Beijing, with around 2900 athletes and possibly zero spectators, yet the country now boasts 300 million winter sports enthusiasts. How did China’s winter sports industry grow so fast, and does it differ from other nations? 

Featuring
- Ban Tao: Eternal Star Ice & Snow Head of Branding
- Liu Xia: Burton China Resort Business Manager  

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture, and looks behind the headlines at how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support and Chu Siyi for live translation. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

Send us Fan Mail

Finishing our “Dark Series” on China’s guilty pleasures, we tackle gambling, one of the key forms of spending among Chinese tourists overseas.  Did Covid-19 kill the gambling industry, or is it coming back even stronger? 

Featuring 
- Alan Robles: Journalist 
- Ben Lee: Managing Partner at IGamiX 
- Sebastian Strangio:  Journalist & Author 

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

Send us Fan Mail

In this special episode, we review our top 5 stories from this past year, and make a few predictions for trends in China’s culture industries in 2022. 

Featuring 
- Aladin Farré : Founder of Middle Earth Podcast
- Hatty Liu : Managing editor at TWOC
- William Ace Rowles, Miro Li, Juan Tan, Jerry Kim & Elaine Yau 

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

Send us Fan Mail

 A mix between the boardgame Cluedo and LARP (live action role-playing), jubensha is the latest craze for over 10 million game enthusiasts in China. Played mostly by young white-collar workers, the industry has seen a massive influx of players and capital while entrepreneurs and scriptwriters want to offer the best experience for players. Where does this success come from and where is this industry heading?

Featuring
- D Qiuqiu: Partner and Jubensha’s market manager at G STone
- Lu Mingfei : Jubensha store owner

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré.  If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

Send us Fan Mail

Illegal drug usage among China’s adult population is one of the lowest in the world: 0.16%. But has it always been like this since the Reform and Opening Up period? And did you know there are plantations that legally grow cannabis in China? 

Featuring 
- Mathias Boelinger: Journalist at DW 
- Dylan Levi King: Translator & Author 

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

Send us Fan Mail

China had just 25 museums in 1949, and around 350 at the start of the reform era in 1979. Since 2000, though, over 4,000 new museums have been built in the country on a wide range of subjects, such as the history of every province and county, or the silly-sounding “Watermelon Museum” in Beijing. In 2019, China saw 1.2 billion museum visits. What’s driving this museum-building boom, and how do you design a good museum? 

Featuring 
- Oranda HOU : Rockart Bund Museum partnership manager
- YU Wanying : podcaster about museums (also guest on Middle Earth #16) 
- ZHUANG Yongwen : architect and urban designer 

Notes
Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

Send us Fan Mail

Short-video app Quibi failed in just six months after launching in the US, so it’s too bad the company didn’t come to China, where hundreds of millions of people watch short drama series that bring you new twists every few seconds… all in vertical form. Why do Chinese audience love such high-speed storytelling and who are the people behind this new content format? 

 After all, as The World of Chinese found out in this article ; most people hold their phones vertically 94 percent of the time, and Chinese mobile content creators are beginning to take note. 

Featuring 
- Ivy YU : Associate Producer of "Love me Fearlessly" /《别怕，恋爱吧！》
- YU York : Commissioner for Kuaishou’s micro-series. 

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!

Show Notes
- The highest score for a micro-series on Douban is 另一半的我和你
- The most shared micro-series is 大唐小吃货

With thanks to Sean Calvo for music support. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

Send us Fan Mail

 Pornography has been banned in China since 1949. Yet 80 percent of young men (18 – 29 years old) and 50 percent of young women, or 30 percent of the whole Chinese population, admit to consuming porn as of 2015.
 So how do they access it? And are there actually local producers making and distributing this illegal content within China?
 
This is the first installment of a three-part series on China’s “guilty pleasures”: sex, drugs, and casinos.

Featuring
Danny: Chinese translator at Pornhub
Dr. Runze Ding : Postdoctoral researcher, School of Media and Communication, Shenzhen University
Shawn Suyong Yi Jones : PhD Candidate at Concordia University

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!

With thanks to Sean Calvo for music support. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.