Are you ready to explore the next frontier of business opportunities? Join us and dive into the fascinating world of doing business in the Middle East with three seasoned experts who have spent decades navigating these dynamic markets.

Key discussion points include:

- The striking transformation of Dubai from desert to global business hub

- Why Singapore companies have a unique advantage in Middle Eastern markets

- Understanding the crucial differences between GCC countries

- The role of hospitality and relationship-building in Middle Eastern business culture

Meet our distinguished guests:

- Tonya Tan, Founder & Business Sustainability Enabler from World Future Enterprises, who splits her time between Singapore and the Middle East

- Keith Tan, CEO of Ella by Crown Digital, creator of Ella the robot barista now expanding across the region

- Azhar Othman, Executive Chairman of Enercon Asia Group with extensive project experience across multiple Middle Eastern countries

Want to learn what it really takes to succeed in one of the world's most exciting growth markets? Tune in as our experts share candid insights about their journeys, challenges, and opportunities in the Middle East that you won't hear anywhere else.

Whether you're a tech startup, established business, or just curious about global expansion, this episode offers valuable perspectives on tapping into these lucrative markets. Join us for an eye-opening discussion that goes beyond the headlines to reveal the real business landscape of the Middle East.

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Disclaimer: The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

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